Optimove：2024年假日季消费者购物意向报告（英文版）（28页）.pdf

1、Optimove Insights:Consumer Shopping Intentions for Holiday Copyright 2024,Optimove Inc.All rights reserved.InsightsA comprehensive analysis of consumer shopping intentions and preferences,based on consumer economic confidence July 2024Executive SummaryMethodologyDetailed Results Consumer Economic Co

2、nfidence+Shopping Budgets Brand Loyalty Marketing Fatigue Other Findings:Omnichannel,Trust&EnvironmentConclusionAbout Optimove&Optimove Insights2The Optimove Insights Report on Consumer Shopping Intentions for Holiday 2024Table of Contents32827563The purpose of the Optimove Insights Report on Consum

3、er Shopping Intentions for Holiday 2024 is to provide marketers with valuable insights on consumer trends and purchase intentions ahead of the 2024 holiday shopping season.By understanding these shifts in consumer behavior and priorities,marketers can strategically plan their campaigns and initiativ

4、es to maximize engagement,sales,and customer loyalty during this critical period.Consumer Confidence Up Consumer confidence in the economy and personal finances has significantly risen for the 2024 holiday season.Key findings reveal that 50%of respondents feel more confident in the economy,up from 2

5、6%in 2023,and 61%plan to budget more for holiday gifts,compared to 35%last year.The intention to spend more on gifts has doubled to 46%,with quality being the top factor for trying new brands and price driving unplanned purchases.Additionally,59%of consumers now prioritize service over price,a 37%sw

6、ing from 2023.For retailers,these trends highlight opportunities for upselling,emphasizing quality and service,and maintaining competitive pricing.Brand Loyalty Survey results highlight the importance of loyalty in consumer behavior.A substantial 95%of respondents are likely to revisit a brand or re