亨氏营销：2024CMO营销策划指南：高效规划与执行的策略、战术与工具（英文版）（26页）.pdf

1、A CMOs GUIDE TOMARKETING ORCHESTRATION STRATEGIES,TACTICS,AND TOOLS FOR EFFECTIVE PLANNING AND IMPLEMENTATIONDoes this sound familiar:“Many teams operate in silos,which hinders effective communication and alignment oncampaign goals and objectives.”What about this:“Lack of visibility and control over

2、 the campaign planning and execution process leads toinefficiencies and duplicated efforts.”Marketing is complicated.There are multiple teams involved,different platforms and systems,and a million things happening at once.So how does an organization coordinate all these effortswhile hitting deadline

3、s and reaching their goals?Enter:Marketing Orchestration.Marketing Orchestration as a concept has been underserved for years,with unattendedorchestration wreaking havoc on deadlines and content quality,until now.MarketingOrchestration is a disciplined approach to how work gets done.It starts with pl

4、anning and goesall the way through execution.INTRODUCTIONSUBSCRIBE The Newsletter Trusted by 120,000 B2B Marketers.Whether youre a seasoned marketer or just starting out,our newsletter is yourgateway to staying informed,inspired,and empowered in the ever-evolvinglandscape of marketing.Subscribe Now.

5、4Effective marketing orchestration will help map your work intakes and outputs,providing arepeatable workflow focused on repeatable processes.This guide walks you through an overview of Marketing Orchestration in detail.Well provideactionable frameworks and a scorecard where you can assess the state

6、 of your organizationsMarketing Orchestration.After reading this guide,youll be able to:Grasp what Marketing Orchestration looks like in practice Identify the outcomes of great Marketing Orchestration Assess your current state of Marketing Orchestration Learn about actionable solutions and first ste