Kantar BrandZ：2024年最具价值中国品牌100强报告（英文版）（112页）.pdf

1、 Kantar 2024|1 Kantar 2024MOST VALUABLECHINESE BRANDS2024 Kantar 2024|3WELCOMEMOST VALUABLE CHINESE BRANDSINTRODUCTION&ANALYSISCATEGORY FOCUSTHOUGHT LEADERSHIPBRAND PERSPECTIVESKANTAR RESOURCES04 INFOGRAPHIC06 WELCOME 12 WHAT IS KANTAR BRANDZ?102 TOP 100 MOST VALUABLE CHINESE BRANDS106 NEWCOMERS 108

2、 TOP RISERS24 OVERVIEW 28 KANTAR BRANDZ STOCK PORTFOLIOS 30 KEY RESULTS35 MAJOR TRENDS42 MARKET INTELLIGENCE 46 TAKEAWAYS116 CATEGORIES OVERVIEW122 APPAREL128 AUTOMOTIVE134 CONSUMER TECHNOLOGY AND SERVICES PLATFORMS140 FOOD AND BEVERAGES146 HOME APPLIANCES152 IOT ECOSYSTEM158 PERSONAL CARE164 RETAIL

3、50 THE BLUEPRINT FOR BRAND GROWTH PREDISPOSE MORE PEOPLE58 ANTAS STRONG ASCENT:LESSONS FROM BUILDING A STRONG GLOBAL BRAND62 UNDERSTANDING POST-MODERN IDENTITY68 A BETTER WAY TO CONNECT BE MORE PRESENT76 HOW TO WIN AT CROSS-BORDER COMMERCE82 NAVIGATING THROUGH THE PERFECT STORM OF RETAIL DISRUPTION

4、IN CHINA FIND NEW SPACE88 SUSTAINABLE PULSE:THE SYMPHONY OF BRAND STEWARDSHIP AND CONSUMER RESONANCE94 CHINESE BRANDS GOING GLOBAL172 VIVO176 HAIER182 TCL186 IFLYTEK196 BRAND VALUATION METHODOLOGY204 REPORTS&PUBLICATIONS208 ABOUT US/CONTACT US212 OUR BRAND EXPERTS216 KANTAR BRANDZ TEAM 361425 Kantar

5、 2024|5TENCENT1MOUTAIALIBABA2DOUYINHUAWEICHINA MOBILEHAIERICBCPING ANPINDUODUOAGRICULTURAL BANK OF CHINAMEITUANNONGFU SPRINGJD3SHEINCHINA CONSTRUCTION BANKCHINA LIFEBANK OF CHINACHINA TELECOMXIAOMIYILISINOPECCHINA MERCHANTS BANKBYDNETEASEWU LIANG YEKUAISHOUCNPCBAIDUSF EXPRESSXIAOHONGSHUNATIONAL CELL

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