MHP管理咨询：2024德国机械工程师困境白皮书：推动工程机械行业创新的三大杠杆（英文版）（24页）.pdf

1、WHITEPAPERThe Mechnical Engineers DilemmaThree levers to drive innovative strength in Germanys mechanical engineering sector02IntroductionContent04Executive summary05I.Mechanical engineering in Germany:An analysis of the current situation08II.What to do?Three levers for a German mechanical engineeri

2、ng sector fit for the future15III.Bridging the gap:Turn knowing into doing with MHP20ConclusionExecutive summaryAnalysis3 LeversTurn knowing into doingConclusionContent2IntroductionIntroductionAt the end of the 1990s,Harvard Professor Clay-ton Christensen coined the idea of the“Innova-tors Dilemma”.

3、In his book of the same name,he described how large companies in particular can fall behind much smaller competitors due to the arrival of new,innovative technologies.Now,around 25 years after the book was published,the German mechan-ical engineering sector is facing a similar situation.Mechanical a

4、nd plant engineering have been the pride of the German economy for decades.The sec-tor achieved 269 billion euros in sales in 2022,mak-ing it the second most important industrial sector in Germany only the automotive sector is larger(with 509 billion euros in sales in 2022).1 So the regular negative

5、 headlines about falling levels of incoming orders2 and massive reductions in headcount3 seem perplexing at first glance:Is mechanical engineering in Germany truly struggling after all?The short answer is yes,it is.A lack of competitive-ness,as well as strong market pressure from com-peting machine

6、and plant manufacturers in Asia is making it more difficult for German companies to hold their position.The outlook of the Association of German Mechanical and Plant Engineering(Verband Deutscher Maschinen-und Anlagenbau,VDMA),which represents 3,600 German and European companies in the industry,is p