Starcom：2024年美国社会与文化流行趋势报告：“新真实”世界（英文版）（12页）.pdf

1、2024T R E N D SSyndicated dataProprietary 1,100-person survey data+Behavioral data+Syndicated dataSocial listening+3rd party platform data+Public data/newsTrends atStarcomOur MethodologyOur interdisciplinary approach contextualizes proprietary behavioral and survey data with social listening and det

2、ailed observation of the cultural climate.After speaking to over 1000 Americans,weve boiled down the coming year into four prevailing trends for 2024,all with one,central undercurrent.Identity:Unitedly UniqueStanding out in the crowd is losing a little ground this year;instead,we see folks becoming

3、a little less self-conscious about how different they are from their peers.Youthfulness:Honey,We Lost the KidsOff the heels of“Coastal Grandma Chic,”Gen Z is embracing hobbies and aesthetics typically associated with older Americans.Ambition:Anti-Capitalist MillionairePeople are increasingly using t

4、he term“hustle culture”pejoratively,but influencer and entrepreneurial ambitions remain strong.Technology:Dated DigitalInstagram finally lost some traction with younger audiences this year,a trend it hopes to reverse by rethinking its platform through Threads.Activism:Fight or FlightMotivated by equ

5、al parts fatalism and exhaustion,many are reporting less enthusiasm in causes theyve typically cared strongly about like the environment.AI:Friend or Foe?People continue to struggle between seeing opportunity in AI vs.being nervous about all that its future may bring.Gender:Newfound FeminismWhile th

6、e summer of Barbie isnt fully behind us,some of the vigor around female empowerment has slowed down.Losing SteamGainingTractionWhereWe Were2023 UpdateLast year,we foresaw people reconciling conflicting emotions across their lives,and predicted seven spaces we expected to see this bubble up.While all