1、NOVEMBER 2024Perspective across US,Canada,Australia,Germany,France,Spain,UK,Poland,SwitzerlandBlack Friday Consumer Study 2024:What to Expect1Copyright 2023 by Boston Consulting Group.All rights reserved.Black Friday Consumer Study 2024:Scope10k consumers between the ages of 18 and 75 9 countries ac

2、ross Europe,North America,and AustralasiaConsumer sentiment around four holiday shopping events in 2024:November 11 Singles Day November 29 Black Friday December 2 Cyber Monday December 26 Boxing day(surveyed only for Canada)12Copyright 2023 by Boston Consulting Group.All rights reserved.We surveyed

3、 10,153 consumers across nine marketsSource:BCG Black Friday Consumer Study,October 2024(unweighted,N=10,153 across the US,Canada,Australia,Germany,France,Spain,the UK,Poland,and Switzerland).Note:Results weighted across age,income within each country,and population for global values.Because of roun

4、ding,not all column totals add up to 100%.Gen Z(1824 years)Millennials(2540 years)Gen X(4156 years)48.5%51.2%0.4%FemaleMaleOther48.6%51.0%0.4%44.5%54.7%0.8%51.0%48.8%0.3%49.0%50.8%0.2%46.9%52.7%0.4%48.9%50.8%0.3%Boomers(57+years)USUnweighted N=1,10112.1%27.9%30.1%29.9%PolandUnweighted N=1,16815.7%39

5、.3%25.6%19.4%AustraliaUnweighted N=1,1279.8%28.9%31.1%30.3%CanadaUnweighted N=1,01112.4%28.7%31.5%27.4%UKUnweighted N=1,06412.0%27.4%30.4%30.3%GermanyUnweighted N=1,14211.2%23.7%31.7%SwitzerlandUnweighted N=1,01410.7%32.7%30.4%26.1%Note:The term global as used in the subsequent analyses refers to th

6、e weighted average of the participating countries based on population46.6%53.2%0.2%FranceUnweighted N=1,30812.1%26.2%30.4%31.3%47.6%52.2%0.2%SpainUnweighted N=1,21812.1%29.0%36.4%22.6%33.4%48.1%51.6%0.3%GlobalUnweighted N=10,15312.1%28.0%30.6%29.3%3Copyright 2023 by Boston Consulting Group.All right