尼尔森IQ：2024版加拿大宠物行业终极指南：全景深度解析（英文版）（31页）.pdf

1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.Beyond the Bowl:The Ultimate Guide to the Pet Industry in Canada2024 edition 2024 Nielsen Consumer LLC.All Rights Reserved.2Data CollectionReportingInsights NIQ provides the Full of consumer shopping behavio

2、urHow does it work?Answer key business questions and drive deeper conversations with retailers by telling a compelling story backed by trusted data.NIQ provides you with a full view of the marketplace through its robust and tailored One Shot reports.NIQ collects POS data from all the major retailers

3、 in Canada.We then harmonize the information and deliver it in the most comprehensive way.2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.3NIQ 2024 Consumer Outlook AssessmentWhat does this mean for the Pet industry?How much pressure will consumer wallets

4、be under in 2025?How will consumers respond in 2025?2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.4Section 1:Consumer Under PressureNIQ 2024 Consumer Outlook AssessmentWhat does this mean for the Pet industry?How much pressure will consumer wallets be un

5、der in 2025?How will consumers respond in 2025?2024 Nielsen Consumer LLC.All Rights Reserved.5 5 2024 Nielsen Consumer LLC.All Rights Reserved.52%think the Canadian economy is set to deteriorate this year82%think the country is in a recession46%say they expect to fall behind financially in 2024Canad

6、ians sentiment about the economy:LukewarmSource:Canadians pessimistic about economy in 2024:survey|CTV News 2024 Nielsen Consumer LLC.All Rights Reserved.646%42%37%46%18%15%18%13%Mid 2022Jan 2023Mid 2023Jan 2024Worse OffBetter OffSource:NIQ Consumer Outlook 2024,CanadaQ:Compared to a year ago,is you