思略特：2024解锁增长：收入增长管理(RGM)在未来消费品领域中的变革作用研究报告（英文版）（15页）.pdf

1、Unlocking growth:The transformative role of Revenue Growth Management (RGM)in the future of consumer productsAugust 20242Unlocking growthSummaryAs consumer preferences shift and market dynamics evolve,Revenue Growth Management(RGM)becomes more critical than ever for Consumer Packaged Goods(CPG)organ

2、isations.We foresee a world where data-driven decision-making,collaboration,and agility converge to revolutionise revenue growth management in the CPG sector.But with challenges abound,how can CPG companies navigate the complexities and unlock their true growth potential?Join us on a journey to disc

3、over the untapped potential of RGM and how it can propel your business forward in an ever-changing landscape.2Unlocking growth3Unlocking growthPersistent inflationary pressures have resulted in Consumer Packaged Goods(CPG)relying on pricing actions for continued revenue growth.In the last year,most

4、CPGs have reduced prices to provide impetus to category volumes with mixed results1.With prices remaining high and consumers looking to spend less2 growth in the CPG sector is going to be a closely fought battle on retail store shelves.Price,quarterly change(%)Volume,quarterly change(%)In 2024 and b

5、eyond,CPG companies will need to find growth across their P&L through a mix of revenue growth levers.Holistic Revenue Growth Management(RGM)will take centre stage as reducing inflation limits the price-led growth,declining volumes and challenging trade negotiations further squeeze margins.At CAGNY 2

6、024,two thirds of consumer product companies indicated that revenue growth management remained a priority for them.The key focus areas are envisioned in price-pack architecture to drive range optimisation as well as premiumisation through close links with marketing.Taken together,the focus on volume