德勤（Deloitte）：2024年假日季零售调查报告（英文版）（22页）.pdf

1、Copyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte holiday retail survey.2024 Deloitte 2024 Deloitte holiday retailholiday retail surveysurveyEmbracing a season of doing and discountsTable ofTable ofcontentscontentsCopyright 2024 Deloitte Development LLC.All rights reserved.20

2、24 Deloitte holiday retail survey.3 3Authors4 4Executive summary5 5Holiday highlights6 6Cheat sheet7 7Spending trends1515Consumer preferences2121Survey methodologyCopyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte holiday retail survey.Lupine SkellyRetail research leaderRetail

3、,Wholesale&Distribution Consumer Industry Center Deloitte Services LPAuthorsAuthorsStephen RogersExecutive directorConsumer Industry CenterDeloitte Services LPKusum Manoj RaimalaniRetail,Wholesale&DistributionConsumer Industry CBrian McCarthyPrincipal Retail,Wholesale&Distribution and Consumer Produ

4、cts Deloitte Consulting LLP Copyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte holiday retail survey.In Deloittes 39th annual holiday survey,respondents feel a bit more optimistic and plan to increase their spending by 8%year over year(YoY).Although theyre willing to loosen th

5、eir purse stringsthis season,theyre still on the hunt for deals,with 78%planning to participate in October and November promotional events(versus 61%in 2023).Eight in 10 executives in our retail buyers survey noted that the planned October promotional events have pulled sales forward,creating a new

6、unofficial start to the holiday season.The early promotional events are expected to be more important than ever with five fewer shopping days this year.Our ConsumerSignals data has shown over the last year and a half that consumers surveyed are favoring experiences over goods.The trend is coming thr