益普索：2024与AI对话Part 6：AI驱动型版主机器人在定性研究中的作用研究报告：增强共情能力还是削弱人际交往能力？（英文版）（15页）.pdf

1、IPSOS VIEWS Ajay BangiaJim LeggBetsy GeorgitonCONVERSATIONS WITH AI PART VIAI powered moderator bots:Enhancing empathy or eroding connection?Some see Generative AI as a blessing that can free researchers from boring tasks,whereas others fear that it could lead to the loss ofthe qualitative craft.At

2、Ipsos,we champion the unique blend of Human Intelligence(HI)and Artificial Intelligence(AI)to propel innovation and deliverimpactful,human-centric insights forour clients.Our Human Intelligence stems from our expertise in prompt engineering,data science,and our unique,high quality data sets which em

3、beds creativity,curiosity,ethics,and rigor into our AI solutions,powered by our Ipsos Facto Gen AI platform.Our clients benefit from insights that are safer,faster and grounded in the human context.Lets unlock the potential of HI+AI!#IpsosHiAi In the rapidly evolving narrative of our age,artificial

4、intelligence(AI)has taken centre stage,weaving its influence into every facet of conversation,from the boardroom to the water cooler.The sheer velocity of innovation in this space is unparalleled multi-modal,voice,and beyond.As with any transformative technology,there are polarized perspectives.Qual

5、itative research is no exception to this unfolding dialogue.Some within our field have championed the potential benefits of generative AI.They envision it as a powerful tool that could liberate researchers from mundane tasks.Conversely,there exists a contingent that views AIs encroachment into quali

6、tative research with apprehension,advocating for caution and,for some,resistance against its pervasive influence.Navigating the complexities of AI in qualitative research can be difficult,and this challenge is amplified by the rapidly expanding use cases being added at breakneck speed.One such capab