1、Customer Loyalty Index 2024United StatesFeaturing research from respondents across the United States,as part of a global campaign across Germany,the United Kingdom,Australia,and the United Arab Emirates2Customer Loyalty Index 2024 United StatesSara Richter CMO,SAP EmarsysCustomer loyalty is the holy

2、 grail of marketers.From repeat purchases to average order value,and customer lifetime value,loyalty can have a significant impact on brands business objectives.But today,the nature of loyalty is changing.In 2024,AI empowers marketers to create incredible connected experiences,making it easier for p

3、eople to discover a wide array of platforms;reducing the friction involved in spending their money elsewhere.With the process for switching brands and services increasingly streamlined,marketers must ask themselves,what does loyalty look like from the customer perspective?How do todays customers thi

4、nk and feel about loyalty?And what does it take to ignite true loyalty,then secure it long-term?These are questions that weve asked customers in our fourth annual Customer Loyalty Index research.Through this data-driven report,we hope to empower our customerscompanies like Ferrara,Aldo Group,PUMA,an

5、d thousands of other brands and services across the world in sectors such as Retail,Consumer Packaged Goods(CPG),Travel and Transport,Sports and Entertainment and Utilitiesin their journey towards AI-leveraged,loyalty building,omnichannel customer engagement.3Customer Loyalty Index 2024 United State

6、sMethodologyThe research was conducted by Opinion Matters,among a sample of 4,005 general respondents across the US.The data was collected between 06.12.2024 06.17.2024.The report also includes data from past research conducted across the US by Opinion Matters in 2023with a sample of 4,007 general r