1、2023 Annual VisitorResearch Report ABOUT THIS REPORT The 2023 Annual Visitor Research report provides the final statistics on Hawaiis visitor industry in 2023 and a comparison with 2022 visitor data.Included in this report are characteristics data from visitors who came to Hawaii by air service or b
2、y cruise ship.Visitor statistics are categorized by Hawaiis Major Market Areas(MMA),by select countries,purpose of trip,accommodation type and by island.Statistics about visitor room inventory,hotel occupancy,room rates and air seat capacity are also included.2023 statistics presented in this report
3、 reflect immigration data from the U.S.Department of Commerce National Travel and Tourism Office(NTTO),updated statistics on flights and air seats from the Cirium Diio Mi(DIIO)airline database,and final Air Traffic Summary reports received from airlines.This report was produced by the Tourism Resear
4、ch Branch staff of the Department of Business,Economic Development and Tourism(DBEDT)Research and Economic Analysis Division(READ)headed by Jennifer Chun,Tourism Research Director,with Micah kau,Minh-Chau Chun,Yvonne Lam,Lawrence Liu,Lindsay Sanborn,Jaycie Tanaka and Tourism Research Intern Marissa
5、Lum.STR Inc.provided hotel occupancy and room rate statistics.Cover photo:Scenic view of the mountains above Waihee River,Waihee Coastal Dunes and Wetlands Refuge,Wailuku Maui.Credit:Hawaii Tourism Authority/Heather Goodman.For more information on the content of this report,please email:DBEDT.resear
6、chhawaii.gov DBEDT ii 2023 Annual Visitor Research Report TABLE OF CONTENTS SUMMARY OF 2023 VISITORS TO HAWAII.1 ALL VISITORS(BY AIR AND BY CRUISE SHIPS).2 VISITORS(ARRIVALS BY AIR).2 U.S.WEST.3 U.S.EAST.4 JAPAN.4 CANADA.5 EUROPE.5 OCEANIA.7 OTHER ASIA.9 LATIN AMERICA.11 AIR VISITORS BY ISLANDS.12 O