Intershop：2024年B2B数字购物便利度提升策略终极指南（英文版）（66页）.pdf

1、The definitive guide to digital buyer convenience in B2BSURVEY REPORTContentsBoosting online revenue through customer engagement7Chapter 1Chapter 2Shifting focus:advancing from transactions to seamless online experiences23Chapter 3Unleashing the power of AI43Introduction3COPPERBERG|INTERSHOP SURVEY

2、REPORT 2024Calling all to follow the path of digital buyer convenience53Chapter 4Explore further60Research approach62About63THE DEFINITIVE GUIDE TO DIGITAL BUYER CONVENIENCE IN B2BThis Copperberg survey uncovers the emerging depth of digital buyer convenience in B2B,extending beyond simple awareness

3、 to purchase,creating an endless digital buying cycle,enhancing customer lifetime value and simplifying the ease of doing busi-ness at every step of the buyer journey.Designed to explore the maturity of digital commerce in the manu-facturing industry,this survey engaged industry digital experts on c

4、ritical aspects of the digital buying experience,including strategy,operations,organization,technology adoption,and the role of AI in shaping buyer interactions.Weve gathered valuable insights to guide organizations through the digital commerce landscape and offer recommendations to improve customer

5、 experience,efficiency,and growth in B2B digital commerce.Global trends,changing preferences,collaborations,and swift tech progress have transformed the B2B buyer journey.Digital plat-forms,especially Amazon,have redefined customer expectations and experiences.As a result,the digital buyer journey t

6、ranscends a single transaction,extending into post-purchase interactions,re-purchases,and ongoing collaborations.Forward-thinking manufacturers must proactively adapt to the evolving digital landscape by formulating a comprehensive top-down strategy,underpinned by well-defined long-term objectives.T