1、REPORTA new benchmark for future mega sports events?What can event organizers learn from the many innovations on show at Paris this summer?Cover:Clerkenwell/iStockThe 33rd major global sports event of the modern era has adopted a bold new approach.Every aspect from plates to public transport,from fo

2、od to free WiFi,from digital tickets to diversity bears the hallmarks of incisive forward thinking that embraces innovation and sustainability in equal measure.This report examines what innovations are being applied in what ways to the organization and execution of the Games.It explores the potentia

3、l benefits for fans,for the host nation and the event itself,but also for all entities that organize such high-visibility global sporting events.The Paris Games mark a watershed in innovation and technological advancement on so many levels.Yet not every organizer will catch the same spirit and follo

4、w suit.The report therefore examines four possible scenarios tracing how event organizers might respond and adapt(or maintain)their strategies in the years and decades ahead.Since the Games are a sporting poster child known throughout the world,all eyes will be on how they proceed:with cosmetic chan

5、ges that miss what customers want?Or with authentic and ongoing innovation whose transformative power ultimately cascades down through whole societies?Specifically,it addresses concrete actions that can be taken in the four dimensions of sustainability,technology,diversity/inclusion and business.In

6、closing,the report anticipates a sporting future far removed from the reality we know today and encourages players in the event organization community to embrace innovation in their own interests,but also in those of fans and customers worldwide.Management summary2 Roland Berger|A new benchmark for