1、 2566CoverTHAILAND INDUSTRY OUTLOOK 2024-26HOTEL BUSINESSKrungsri ResearchApril 2024Subscribe UsAll material presented in this report,unless specifically indicated otherwise,is under copyright to Krungsri Research.None of the material,nor its content,nor any copy of it,may be altered in anyway,or co
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4、publication by Krungsri Research and are subject to change without notice.DisclaimerFor research subscription,Puttachard LunkamSenior A+662 296 2942 AuthorEXECUTIVE SUMMARYThe hotel industry will continue to see improving conditions over 2024 to 2026,helped by ongoing government support for the indu
5、stry and the annual foreign arrivals returning close to their pre-pandemic level of 38-40 million by 2025.Meanwhile,domestic tourists are also expected to be making 200 million trips annually by 2025.To counter labor shortages in some parts of the market and to respond to changing demand from digita
6、l consumers,large operators will step up their investments in both technologically driven service provision and in green or environmentally friendly hotels,with expansion in supply being strongest in the major tourist areas.Overall,the national occupancy rate is forecast to remain above 70%in 2024.N