Justuno：2023假日季第一方和零方数据策略指南（英文版）（44页）.pdf

1、Zero&First Party Data for the HolidaysChapters by:?Introduction&Getting Started1?Pre-Holiday Onsite Collection of Zero&First-Party Data4?Historical Analysis&Data Aggregation11?Pivoting Into The Holidays&What To Ask of Your Data16?Collect&Leverage Zero-Party Data With Reviews&UGC21?Building An Infmue

2、ncer Program Before The Holiday Season25?Using Store Credit To Collect and Leverage Zero&First-Party Data30?Creating A Stand-Out Subscription Experience With Zero&First-Party Data37Conclusion41Table of ContentsClick on a chapter to leap into what captures your holiday curiosity!Introduction&Getting

3、StartedChapter by:1Welcome to Zero and First-Party Data for the Holidays,where were breaking down how to collect and prepare your data specifically for Q4 campaigns and how to leverage the ghosts of BFCM past to guide your strategies this year.In todays digital landscape,data is king.And in todays h

4、oliday landscape,there is nothing more valuable than high-quality,owned data.It can be the difference between success and failure,a strong Q4,or a bleak EOY.In this ebook,we will dive into the world of zero and fjrst-party data within the scope of the holiday season specifjcally.Well explore howe-co

5、mmerce businesses can start collecting it now and then use it to build more effective BFCM strategies.Our approach will examine the various sources in each stage of the customer journey of both types of data and how this can be very different from your approach to zero and fjrst-party data throughou

6、t the rest of the year.Well also discuss how to use historical performance to predict current trends,and how to sync and pass data throughout your tech stack for a more personalized customer experience driving more engagement and revenue at every touch point.Whether youre a large DTC brand looking t