Hubspot & Litmus & RRock Content：2024年营销现状与趋势报告（英文版）（43页）.pdf

1、The State of Marketing 20241The State of MarketingNavigating business growth with technology and creativity for more human marketing2024The State of Marketing 20242Explore top marketing trendsIn a competitive market,efficiency paves the way for innovation.INTRODUCTIONGo to sectionTo amplify brand pr

2、esence,be easy to find and buy from online.AWARENESSGo to sectionThe strongest connections happen via call,click,chat,and camera.ENGAGEMENTGo to sectionWant more big ideas?Free up your time from manual tasks.EFFICIENCYGo to sectionNiche audiences meet valuable,data-driven content.GROWTHGo to section

3、TLDR;Get on social,try AI,and align your systems.CONCLUSIONGo to sectionTHE STATE OF MARKETING Privacy is paramount to personalization,people!PERSONALIZATIONGo to sectionThe State of Marketing 20243IntroductionAwarenessEngagementPersonalizationEfficiencyGrowthConclusion3In a competitive market,effic

4、iency paves the way for innovation.INTRODUCTIONHow marketing teams can chart a course for scalable growth in 2024.The State of Marketing 2024The State of Marketing 20244IntroductionAwarenessEngagementPersonalizationEfficiencyGrowthConclusion4Marketing in the Age of IntelligenceA NOTE FROM LEADERSHIP

5、Its no secret that the marketing landscape is changing quicker than ever.AI and automation,alongside a fast-paced world,have the majority of marketers agreeing that marketing has transformed more in the past three years,than over the past 50.We no longer live in a go-to-market world where having inf

6、ormation alone is enough those who want to succeed must instead act on intelligence.Weve shifted from the Age of Information to the Age of Intelligence.That has significant implications for the marketing world.The way that people research and engage with brands impacts which marketing channels and s