Iterable & Telnyx：2024短信营销策略指南（英文版）（26页）.pdf

1、The Savvy Marketers Guide to Building a Stellar SMS StrategyPresented By:+3 514192426ContentsIntroduction 7 Key Questions to Ask Before You Hit“Send”on SMS Getting SMS Delivery Right Incorporating SMS Into Your Cross-Channel Strategy SMS With Iterable About Iterable and Telnyx IntroductionWhen it co

2、mes to marketing messages,SMS(Short Message Service)enables near real-time connection and engagement at scale,making it a truly invaluable medium for brands to deliver joyful and harmonized customer experiences across the lifecycle.The ubiquity of SMS provides marketers access to a massive swath of

3、consumers whom they can highly target and engage without racking up hidden costs or incremental CPMs.And given its intimate and immediate nature,SMS can be highly effective for building trust,rewarding loyalty,and driving deeper customer engagementespecially when integrated with other marketing chan

4、nels.And with the right strategy and solution in place,SMS also yields core engagement metrics so marketers can quickly determine which interactions are working and which ones arentand iterate accordingly.These characteristics all factor into why the average open rate for SMS is 98%,with 90%of texts

5、 being read within three minutes.The Savvy Marketers Guide to Building a Stellar SMS Strategy3Yet,despite the reach,loyal-ty-building,and measurability of SMS,only 20%of consumer brands actually send SMS mes-sages to their customers.Thats because many are scared off by the perceived complexity,legal

6、,and carrier compliance confusion surrounding the channel.Determining,and then registering,the right types of numbers youll need to send SMS messages can seem daunting on its own.And then there are all the additional factors you need to nail to ensure healthy delivery of your SMS mes-sages,like figu