YouGov：2024年美国零售品牌排名报告（英文版）（29页）.pdf

1、Retail brand rankings 2024U N I T E D S T A T E SLiving consumer intelligence|Uncovering Americas top-rankingand trending retail brands.2US Retail brand rankingsWhich retail brands are winning with American consumers?Following massive pandemic-era disruptions,Americas leading retail brands are compe

2、ting in a reshaped consumer shopping environment.YouGovs retail brand rankings 2024 charts the top brands and biggest improvers across three highly competitive categories:apparel,footwear and accessories brands,home and furnishings,and grocery.The report also provides a gender and generational break

3、down,exploring which brands are winning with each demographic,while spotlighting one rising brand in each category.MethodologyMethodologyRankings are based on average consideration score in YouGov BrandIndex,our daily brand health tracker.To identify the biggest improvers,we compare average scores f

4、rom Jan.1,2023 through Dec.31,2023 with the 2022 calendar year.For a brand to qualify for the top 10 rankers,it must have a minimum base size of 300 respondents,and scores should be available for at least 6 months(183 days).For a brand to qualify in top 10 improvers,it must have a minimum base size

5、of 300 respondents in each year,and scores should be available for at least 18 months(548 days).3US Retail brand rankingsApparel,footwear,and accessories4Apparel,footwear,and accessories brands:Top 10US Retail brand rankingsYouGov BrandIndex:Consideration metric(%of gen pop considering,ranked highes

6、t to lowest):January 1-December 31,2023(n 21,000)RankBrand nameConsideration1Levis35.2%2Skechers33.6%3Hanes32.9%4Nike32.8%5Old Navy31.0%6Fruit of the Loom29.8%7New Balance27.9%8Adidas27.4%9Apple Watch26.6%10Wrangler24.8%5Top 10 rankers by gender and generationUS Retail brand rankings-Fashion brandsR