Sensor Tower：2024年3A游戏广告市场状况报告（英文版）（65页）.pdf

1、The State of AAA Game AdvertisingA look back on the biggest launches and trends of the past year 2024 Sensor Tower Inc.-All Rights Reserved|030946AAA Gaming Advertising Overview Top Launches 2023 Review Additional Advertising Insights Whats inside?This report dives into the biggest PC/console game l

2、aunch for each quarter in 2023,drilling down into timing,channels,positioning,and spend.After,we take a look at some key insights into the biggest trends of 2023 in PC/console game marketing.2Where does this data come from?Unless otherwise noted,the data in this report comes from Pathmatics,a digita

3、l ad intel platform and part of Sensor Tower that tracks advertisers and publishers,showing ad spend,creative,share of voice,and more.2024 Sensor Tower Inc.-All Rights Reserved|3Pathmatics and its value.PlanningInsights:Compare digital marketing&channel strategies of competitors Actions:Predict and

4、adapt to competitors media mix and buying behavior to maximize advertising efficiency and effectiveness Result:Increase share of voice&reachStrategyInsights:Understand competitor go-to-market,commercial&partnership strategies Actions:Spot trends and drive better strategic planning and data driven de

5、cision-making Result:Increase first mover advantages and market share against competitorsCreativeInsights:Compare creative styles,focus language,product positioning&call to action with competitors Actions:Tune your creatives using data&insights to outperform competitors Result:Optimize digital share

6、 of wallet&conversion rates 2024 Sensor Tower Inc.-All Rights Reserved|450%of the top PC/console games by ad spend in 2023 were launches,compared to 20%in 2022.The four 2023 launches with the most ad spend behind them included Hogwarts Legacy,Diablo IV,Call of Duty:Modern Warfare III(2023)and Star W