Hanover Research：2024年客户细分指南（英文版）（12页）.pdf

1、GUIDE TO CUSTOMER SEGMENTATIONBuild audience segments to reach the right customers 2024 Hanover ResearchCORWP01242DO YOU KNOW YOUR CUSTOMERS?Customer behavior is changing faster and more frequently than ever.Companies that fail to adapt are finding it harder to win and retain business.Customers inst

2、ead are drawn to customer-centric companies,ones that know who they are,what they need,and how to effectively reach them.Customer segmentation is an extremely effective tool for companies to keep up with customers evolving behavior.In fact,with segmentation data companies are 130%more likely to know

3、 their customers motivations and 60%more likely to understand their concerns and challenges,which they can use to steer product development,allocate marketing resources,and improve the customer experience.Customer segmentation is viewed as one of the most valuable forms of research,however only one

4、in four companies conducted segmentation research last year.The leading cause:its difficult.Building effective customer segments requires expertise to gather relevant data and accurately interpret results.Missing data,assumptions,and misinterpretations will lead to incorrect and ineffectual segments

5、.This Customer Segmentation Guide will equip you to leverage customer segmentation in your organization.You will learn how to:Collect the six key elements of an effective customer segment Analyze data to identify the key defining traits of your segments Build in-depth informative profiles of your cu

6、stomers to share across the company 15%increase in profits for companies tailoring product and service offerings to buyer segments#3customer segmentation is the third most valued market research of consumers say they are more likely to shop with brands that provide offers and recommendations that ar