1、Executive Summary 02Chapter 1Overview of Global Tourism Market 04Chapter 2 Overview of Chinese Mainlands Inbound and Outbound Tourism Market 08Chapter 3 Recovery of Outbound Tourism from Chinese Mainland and Changes in Consumption Habits 10Chapter 4Recovery of Inbound Tourism into Chinese Mainland a

2、nd Changes in Consumption Habits 18Chapter 5Case Study of Popular Outbound and Inbound Travel Destinations 25Chapter 6 Recommendations on Promoting the Development of Cross-Border Tourism 33Contributors to the Cross-border Tourism Consumption Trends Report 2023-2024 44Table of ContentsThrough March

3、2024,consumer spending on travel remains strong,and passenger traffic has soared1.New patterns and trends have emerged in travel related areas such as supply-demand and consumer habits.To further strengthen the growth of the tourism market,and achieve high-quality and sustainable development,the Wor

4、ld Tourism Alliance,Mastercard,T Group and Ant Group have conducted research on cross-border tourism spending trends.Based on data sources including Mastercards consumer insights,T Groups inbound and outbound products booking data,Mastercard Tourism Innovation Hub case studies,Alipay analysis insigh

5、ts and surveys of travel agencies and tourists,this report provides observations and analysis of outbound tourism destinations,inbound tourism source markets and consumption trends in cross-border tourism industry,to support sustainable and resilient development of the global tourism industry.Throug

6、h data analysis,we have identified four major consumption trends in the recovery and development of the global tourism industry:Economic growth unleashed the potential for cross-border tourism consumptionThe experience and event economy fueled consumption vitalityThe era of“value for money”made comf