YouGov：2024超越信息流：英国社交媒体格局报告（英文版）（27页）.pdf

1、Living consumer intelligence| R E A T B R I T A I NBeyond thefeed:socialmediareport 202 4Exploring time spent,user profiles and brand preferences of weekly Facebook,Instagram,X and TikTok users.https:/ social media report 20242Understanding the social media sphere in 2024Get in touchWhich social net

2、works are leading the way in 2024?This report leverages 52-weeks of survey data from YouGov Profiles to reveal social media time spent,reasons for using social media,and television versus social media as a news source.We explore how user demographics shift between each social media platform as well

3、as sharing noteworthy attitudes to advertising,safety and integrity.In addition,this report leverages YouGov BrandIndex to discover the top 10 brands among users of each social network,based on difference to purchase considerationin comparison to the general population.GB social media report 20243Me

4、thodologyYouGov BrandIndex is our always-onbrand tracker,which tracks brandsacross 16 vital brand health metrics.In this report,we have highlightedthe brands that are winning overeach social network users based onconsideration scores.Consideration scores are roundedto The nearest decimal point.Brand

5、smust Have scores available for at least183 days to qualify for the rankingbetween April 1,2023,to March 31,2024.When a brand is tracked in multiplesectors,only the first entry is shown.The insights in this report combine syndicated data from YouGov Profiles and YouGov BrandIndex.Explore more dataYo

6、uGov Profiles is an ever-growingsource of living consumer data,with2 million+data variables from YouGovs26 million+global panel members.YouGov Profiles dataset is a 52-weekdataset,our data is collected continuouslyand updated weekly.The specific datasetused for the analysis is:2024-Profiles+Great Br