中国市场趋势和消费者洞察.pdf

1、CHINA MARKET TRENDS AND CONSUMER INSIGHTS Tonnies Feng,Managing Director,Head of IPSOS Consumer Experience and Innovation April 2024 Ipsos|Market Trends and Consumer Insights2 2What lies at the heart of Chinas macroeconomic landscape?What lies ahead for Chinas fresh fruit Market?Todays TopicHow are

2、the pivotal trends shaping Chinas societies,markets,and evolving consumer behaviors?Understanding the Macro Dynamics Shaping Chinas Consumer Behavior and Mindset Ipsos|Market Trends and Consumer Insights Ipsos|Market Trends and Consumer Insights Marco Environment|EconomyChinas GDP Experienced Turbul

3、ent Growth since the Outbreak of Pandemic,while the Consumer Market Bounced Back after Hitting a Bottom in 2020.3 3GDP GROWTH RATE:Cautious OptimismChinas GDP grew by approximately 5.2%in 2023 despite the recent slowdown,expected 4.8%in 20246,02,28,13,05,24,8201920202021202220232024(e)TOTAL RETAIL S

4、ALES OF CONSUMER GOODS:Corrective trend since pandemic5.5%YoY growth was observed in Jan to Feb 2024.5,75,56,26,26,620192020202120222023(in trillion USD)+4.8%growth rate of Chinas GDP is expected in 2024+5.5%YoY growth of Chinas total sales of consumer goods was observed in Jan to Feb 20242.24.8 Ips

5、os|Market Trends and Consumer Insights Ipsos|Market Trends and Consumer Insights Marco Environment|EconomyAlthough the Consumer Confidence Index Hit an All-Time Low,its Anticipated that the Index May Bottom Out amidst Fluctuations.4 4CONSUMER CONFIDENCE INDEX:Bottom Out Consumer confidence has yet t

6、o rebound to the pre-epidemic level and has fallen by 88.8in 2023.A gentle uptick in early 2024124,6121,2121,295,088,889,020192020202120222023Jan-Feb2024+0.2 Ptsgrowth rate of consumer confidence index in Jan to Feb 2024 Ipsos|Market Trends and Consumer Insights Ipsos|Market Trends and Consumer Insi