Jungle Scout Cobalt：2024亚马逊市场观察：婴儿产品和育儿产品趋势报告（英文版）（9页）.pdf

1、1Amazon Market WatchExplore Jungle Scout Cobalt data that shows which nursery products are most popular within Amazons Baby category,what shoppers are searching for most,and which brands are leading in rankings and market share.This view of“nursery”products within Amazons Baby category includes baby

2、 monitors,glider chairs,rocking chairs,ottomans,cribs,bassinets,cradles,baby nests,nursery changing and dressing furniture,nursery storage products,clocks,lamps,mobiles,night lights,picture frames,wall decor,rugs,pillows,window treatments,and miscellaneous nursery decor items.Baby Product Trends:Nur

3、sery NecessitiesMarket Trends:Year-over-YearCompetitive LandscapeRevenueFirst-party(1P)vs third-party(3P)sellersSalesTop five products by unit sales:past 90 daysNicetown Thermal Blackout CurtainsKeaBabies Toddler Pillow with PillowcaseLillys Love Stuffed Animal Storage HammocksIndressme XXXL Cotton

4、Rope BasketBernhard Products Silent Wall ClockCompeting brandsRevenueCompeting productsMedian priceReviews 2%3K 3%YoY3%19K 3%YoY5%18%Best-Selling Products1P1P3P3P14%10%YoY86%1%YoYSales 143%Sales 159%Sales 19%Sales 13%Sales 7%2Amazon Market WatchMarket Share DynamicsMarket share leadersMarket share m

5、oversLargest YoY market share growthLargest YoY market share declineTop five brands by market shareStorkcraftKeaBabiesOIAHOMYBoonBaby CareNicetownSafaviehDaVinciPagisofeAmdrebio5%market share 2%YoY4%market share 1%YoY1%market share 1%YoY1%market share 1%YoY1%market share 1%YoY3%market share 6%YoY1%m

6、arket share 1%YoY1%market share 1%YoY1%market share 1%YoY1%market share 1%YoYYoY revenue trendYoY revenue trendYoY revenue trendYoY revenue trendYoY revenue trendYoY unit sales trendYoY unit sales trendYoY unit sales trendYoY unit sales trendYoY unit sales trendAverage priceAverage priceAverage pric