1、SPIRITS:GLOBAL ECONOMIC IMPACT STUDY 2024SPIRITS:GLOBAL ECONOMIC IMPACT STUDY 20242024 32 2024SPIRITS:GLOBAL ECONOMIC IMPACT STUDY 2024CONTENTSForeword 4Glossary 6Key Statistics 8Executive summary 101.Introduction 14 How Economic Impact Analysis works 16 A generator of wealth,jobs and revenue 20 A g

2、lobal industry a global contributor 22 2.Spirits manufacturers impact on the global economy 26 Spirits manufacturers direct impact 28 Spirits manufacturers indirect impact 30 Spirits manufacturers induced impact 32 Spirits manufacturers total impact 34 3.Spirits downstream activities 36 Spirits down

3、stream activities direct impact 38 Spirits downstream activities indirect impact 40 Spirits downstream activities induced impact 42 Spirits downstream activities total impact 444.Spirits global trends 46 Market overview 47 Spirits a highly valuable drink 48 Focus national spirits 49 Premiumisation a

4、 long-term trend 50 Outlook to 2027 51 Headwinds and tailwinds 52Methodology 54 Impact analysis 54 Measuring spirits manufacturers output 54 Measuring spirits manufacturers economic inputs 55 Measuring economic inputs of spirits downstream activities 56 The global sustainability model 57 Key data so

5、urces 58 2 2024SPIRITS:GLOBAL ECONOMIC IMPACT STUDY 20242024 54 2024SPIRITS:GLOBAL ECONOMIC IMPACT STUDY 2024FOREWORDFew industries possess the heritage,cultural resonance,and economic significance of the spirits industry.At its foundations,the industry is intertwined with agriculture,history,tradit

6、ion,and craftsmanship.The products often serve as cultural symbols and bridges,connecting people and diverse communities around the globe.The industry is also a significant economic driver that supports a robust value chain,generating large numbers of jobs and revenue for governments.Im pleased to s