1、 2023 Nielsen Consumer LLC.All Rights Reserved.SOUTH KOREA ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,May 20242 2023 Nielsen Consumer LLC.All Rights Reserved.2 2023 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature

2、check of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses i

3、nterested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this May 2024 issue,we surveyed 750 consumers(aged 19+)between May 22nd 3rd June.These consumers were situated across all the Ko

4、rea regions and must typically visit On Premise venues at least once within a 3-month period.This reports hot topic this month looks at future drink trends from the consumers perspective.CGAS MONTHLY CONSUMER PULSE 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Re

5、served.On Premise visitation slightly down in MayThough fewer,consumers visit for more occasions which sees a positive rise for both food and drink-led visitsLines blurring between occasionsDespite a slight decline in the number of consumers visiting the On Premise overall vs last month(-2pp),there

6、is more overlap in the number of consumers visiting for both a food-led(+2pp)and drink-led occasion(+2pp).This highlights the importance of catering brands to both food-led and drink-led occasions to appeal to a broader group of consumers.Steadying frequency of visitationThe frequency of visitation