1、 Ipsos AI MonitorTHE THE IPSOS IPSOS AI MONITORAI MONITOR20242024 Ipsos AI Monitor2Introduction:A peak or plateau?There is no denying that the last 12 months have been huge for the technical advancement of generative AI.But how are people feeling about it?ChatGPT 3.0 exploded on the scene in late 20

2、22 and by mid-2023 when Ipsos released the second instalment of its AI Monitor people were expressing a pronounced 12-point increase in agreement that products and services using AI made them nervous.That was a sizeable increase in just 18 months since the previous wave,and there was an increase mea

3、sured in each of the trended markets.A majority(52%)agreed with that statement.But a majority(54%)also agreed that products and services with AI made them excited.Fast forward to this year and the AI news never slowed down.In this years report we see a continuation of that split between the wonder a

4、nd the worry of AI.But overallthere is very little change in the data year-over-year.One plausible explanation is that we have hit a peak in many attitudes.That as we become more used to AI in our lives its not driving more worry,and the 2-point decrease in people saying AI makes them nervous(well w

5、ithin the margins)is actually recognizinga growing comfort with AI tools.Although,for all the change and hype it certainly hasnt revolutionized everyones life in every market yet.Theres another plausible theory that we are merely at a plateau.That the worry is very real and as new and improved AI to

6、ols begin working into every aspect of our lives from creation of entertainment,to our schools and our workplaces that the worry(or the wonder for that matter)will rise.While much of the Ipsos AI Monitor is an annual check-in on the pulse of global citizens two new statements were added to the surve