Profitero：2024年PDP优化的新时代报告：如何用预测分析和AI革命数字货架内容（英文版）（18页）.pdf

1、The New Age of PDP OptimizationHow to revolutionize digital shelf content with predictive analytics&AIBe a content pioneerContent is often thought to be more of an art than a science.However,advances in predictive analytics have taught us that theres a proven scientific formula and set of objective-

2、based benchmarks for maximizing content performance on the digital shelf.Following that formula will increase sales,and deviating from it will cost sales.But there is no one size fits all strategy you must apply the formula thats unique to each retailer and category,or you wont maximize full sales p

3、otential.This science isolates hundreds of variables and reverse-engineers whats influencing product best sellers in any category.When it comes these advanced strategies,many brands are missing out on ROI by not taking the technology seriously.Investing here is less about joining the revolution and

4、more about pioneering it.1 Profitero 2023 eCommerce Benchmark ReportLets look at a few examples of what we mean Only 15%of brands are using analytical processes to identify content changes that move the needleOnly 4%of brands have widely adopted AI-driven processesOne size doesnt fit allWhen studyin

5、g brands on the digital shelf,its common to find that most products in a category do not follow established best-in-class rules,resulting in significant missed opportunities.Thus,brands should be heavily focused on getting more products to the benchmark level.“Best-in-class content is table stakes f

6、or brands.If content is not best-in-class on their PDPs,there is no opportunity to advance to content effectiveness and adopt new strategies.”Lauren Livak GilbertExecutive DirectorWhat type of content can you benchmark against on your PDP?How does Boost determine optimal values?Avg.#of product revie