Attest：2024年英国媒体消费报告（英文版）（20页）.pdf

1、2024 UK media consumption report TV,audio,print,digital,and social media trendsIntroductionPlanning your media strategy for the year ahead?Wondering where youll find your audience?Attests Media consumption report aims to give you answers,providing three years of data across social media,TV,audio,pri

2、nt and digital media.We highlight the trends you need to know,looking at year-on-year consumption across different demographics.From which social media platform is growing with Millennials,to what TV streamer is most popular with Gen Z,youll get insight that will help you decide where to spend your

3、advertising budget.Contents03/TV trends08/Audio trends12/Social media trends16/Print and digital media trends SampleThe data in this report comes from a tracker survey conducted in March/April annually on the Attest platform.The sample includes 1,000 nationally representative UK working age consumer

4、s.TV trendsConsumers are spending less time watching TVThe amount of TV that Brits watch is declining.Since 2022,the percentage of people watching TV of any type for more than three hours a day has dropped by-6.5 percentage points to 52.3%.Previously,the most popular daily viewing time was 3-4 hours

5、 a day,but now a shorter viewing window of 1-2 hours is equally popular(3-4 hours:34.9%,1-2 hours:33.2%).Extra insightConsumers aged 18-24 watch significantly less TV than their older counterparts:only 26%watch for 2-3 hours per day in comparison to 34.2%of 25-34 year olds.UK consumers watching TV f

6、or 3+hours per day20222023202452.3%58.8%55.3%Daily live TV viewing time is getting shorterThe typical live TV viewing time is now just 30-60 minutes per day.Just over 22%of consumers watch for this duration each day versus 19.3%who watch for 1-2 hours.Meanwhile,22.6%of Brits dont watch live TV at al