国际航空运输协会(IATA)：2023年度全球航空旅客调查报告（英文版）（23页）.pdf

1、IATA Global Passenger Survey2023 Highlights2023 IATA Global Passenger Survey Highlights.Copyright International Air Transport Association.All rights reserved.Growing satisfaction reaching record levels2%of Satisfied(Very satisfied+Somewhat satisfied)742017201820192021last 24 months202275758280822023

2、Source:Global Passenger Survey 2023Base:N(2017)=10675,N(2018)=10408,N(2019)=10877,N(2021)=13579,N(2022)=10206,N(2023)=87902023 IATA Global Passenger Survey Highlights.Copyright International Air Transport Association.All rights reserved.52023 IATA Global Passenger Survey Highlights.Copyright Interna

3、tional Air Transport Association.All rights reserved.Passengers top priorities are:“Too much time spent at border control,especially when travelling with kids”“It would be so easy access all my trip information from one single location”CONVENIENCE SPEED and Payment experiences 62023 IATA Global Pass

4、enger Survey Highlights.Copyright International Air Transport Association.All rights reserved.3 out4travelers are satisfied with the ticket payment experience 73%have preferred paying with credit/debit card But preferred payment medium vary by regionRanking of preferred method of payment.Question wi

5、th multiple choices.GlobalAfricaAsia PacificEuropeLATAMMiddle EastNorth AmericaDebit/Credit Card73%57%61%81%85%70%74%Digital Wallet18%11%41%15%4%14%8%Bank Transfer18%36%16%17%17%21%18%Loyalty Points17%11%11%14%20%18%25%Convenience is the driver for positive Booking72023 IATA Global Passenger Survey

6、Highlights.Copyright International Air Transport Association.All rights reserved.84%travelers are satisfied their booking experience Improvement areas:-Access to information in one single place-Clarify what is included in the price and what is optional#1touchpoint with the highest satisfaction level