电通创意：2024中国大健康消费新形态报告-健康多面体 万物皆可“养 ”（56页）.pdf

1、?THE TIME FOR GENERAL HEALTH?Midjourney?2030?去?的?General Health?22024?17?确?研?务?Midjourney?34FOCUS ON WELLNESS DATA POOL&METHODOLOGY BEYOND HEALTH+Dentsu wellness?POWER TO WELLNESS?wellness?够?POWER TO WELLNESS?METHODOLOGY?HEALTH?PERSONAL CARE?BEAUTY?MENTAL HEALTHAND MORE?FOOD&BEVERAGEdentsu wellness?

2、研?Midjourney?4?Survey time?2023?11?10?-11?24?Survey scope?20?49?5150?A total of 5150 valid questionnaires were collected from correspondents aged 20-49 infirst-tier cities and new first-tier cities in China.?Occupation?80%?Over 80%are company employees and professionals?(?)Employees?(?)Managers?(?)P

3、rofessionals?Others?Marriage?70%?Over 70%are married with kids?unmarried?married without child?married with child?Others?Area?Mainly distributed in first-tier and new emerging cities?South¢er?East?Southwest&Northwes?SH?BJ?Others?Age?30?80%?Nearly 80%wereabove 3020-29?30-39?40-49?8,000-9,99910,00

4、0-14,99915,000-19,99920,000-24,99925,000-29,99930,000?Income?10,000-19,999?The average was above 10,000,over 50%were in 10,000-19,999BACKGROUND?Midjourney?5?务?2023?6WELLNESSTRENDWATCHTRENDBACK TO BASICS?TREND?BUILD UP INNER ENERGYTREND?TOUCH THE TRADITIONAL WISDOM?TRENDINFORMATION DETOX?TRENDSEEK“NO

5、N-MEDICINE”PRESCRIBING?TRENDSTEP BACK TO THE COMFORT ZONE?Midjourney?7?Midjourney?8?Midjourney?9?Midjourney?10?Midjourney?11?Midjourney?125 Archetypes in Health&Wellness5?6?务?5?（27%）?（19%）?（24%）?（20%）?（12%）?Midjourney?13#?#?#?#?Midjourney?14?务?4?40+?尽?5?87.5%?务?4049?尽?34.7%?41.3%?APP?40.9%?PROFILEWE

6、LLNESS CURATOR52.1%?34.6%39.0%34.6%35.6%45.6%Who are THEY?TTL?Data Base:?5150?27%?Unsplash15?ACE?历?历?PROFILE?Who are THEY?86.3%95.8%78.9%89.9%79.5%91.3%83.0%97.2%?TTL?Midjourney?Data Base:?5150?27%16?94.3%?PROFILEWho are THEY?80.2%94.3%71.6%95.3%68.2%93.8%70.8%93.9%68.2%91.1%?TTL?UnsplashData Base:?