1、U N I T E D S T A T E SUnderstanding the rural-city divide in America.Living consumer intelligence| vs city representation report Rural vs urban representation report2Understanding the rural-city divide in AmericaWho are rural-based Americans,and how do they differ from city dwellers?Are assumptions

2、 about each group by media and advertisers leading to missed opportunities?In this report,which combines YouGov Profiles with YouGov Surveys custom research,we explore the demographic,psychographic,and behavioral differences of the two groups.Among the many takeaways,the report reveals that nearly t

3、wo thirds of rural dwellers feel misrepresented by mainstream media and misunderstood by advertisers,while city dwellers are significantly more likely to anticipate their household financial situation will worsen in the next 12 months.3Half of rural dwellers(50%)think TV shows and movies do not repr

4、esent them accuratelyRural vs city representation report13%48%23%6%11%48%22%9%Very accurateSomewhat accurate Not very accurateNot accurate at allIn general,how accurate do you think the depiction of urban/city Americans is in popular TV shows and movies?City dwellersRural dwellersYouGov polled 666 U

5、S adults aged 18+on February 16-17,2024.The survey was carried out through YouGov Surveys:Self-serve.Data is weighted by age,gender,race,political affiliation,education level and region.10%37%28%5%5%34%36%14%Very accurateSomewhat accurate Not very accurateNot accurate at allIn general,how accurate d

6、o you think the depiction of rural Americans is in popular TV shows and movies?City dwellersRural dwellersConversely,29%of city dwellers think TV shows and movies do not represent them accurately.Does Hollywood typecast rural America?More than half of city dwellers(53%)and nearly two-thirds of rural