G2：2024年软件行业状况报告（英文版）（36页）.pdf

1、Your finger on the pulse of software.In many ways,the B2B software market is no different than the economy;its vast and complex.To understand the state of the economy,we look at indicators like supply,demand,innovation,inflation,and consumer confidence.With over 160,000 product profiles,2.5 million

2、verified user reviews,and 90 million annual visitors,G2 has unique insight into the indicators that help better understand the state of B2B software.This edition of the State of Software zeroes in on key indicators from 2023.To grasp whats driving market shifts,we used AI to analyze buyer sentiment

3、trends.We examined software growth and momentum while using unique G2 AI satisfaction scores to answer the question,“Where is AI having the most impact today?”We delved into traffic,parsing out the segments drawing the most interest.Finally,we dove into value.The pressure is on software vendors to s

4、how fast ROI.Our data showed this is easier to deliver in certain parts of the software industry.On behalf of G2s Market Research team,were excited to share the latest G2 State of Software.We hope it provides a perspective into not just where B2B software is today,but where its heading next to posit

5、ion your organization for continued growth.Shaun Bishop,G2 Market Research2State of Software_IntroMomentumBuyer trafficTime to ROIMethodologyClosingProduct growthBuyers flocked to Vertical Industry,Marketing,and ERP categories.Fastest time to ROI existed in Design,Housing,and Commerce software.3The

6、big picture takeawaysEssential business software felt the growing presence of AI.AI-enabled products generally scored higher in“ease of use”and“meets requirements”metrics.State of Software_IntroMomentumBuyer trafficTime to ROIMethodologyClosingProduct growthAI,Security,and IT Management dominated to