易车研究院：打造“三好车”笑傲零零后车市：青年车市洞察报告(2024版)（英文版）（30页）.pdf

1、Insights on Youth Vehicle Market(2024)Yiche Research InstituteThree Keys to Winning the Post-00s BuyersAuthorsDirector/Chief AIndustry AIndustry ALijun ZhouYing GaoBenya ShiVisual DQiang ZhangMiddle-AgedMarketElderly MarketYouth Market035Age55Youth market:vehicle segment composed of buyers 35 years

2、oldIn recent years,many carmakers that preached the“go young”strategy actually saw their market performance deteriorate.The more mainstream they are,they stronger the deterioration.This phenomenon is giving them huge headaches;the force behind many models used to be young buyers in their 20s or 30s,

3、whove now become middle-aged or even elderly people in their 40s and 50s trying hard to shoulder the family burden.This phenomenon is making carmakers confused;many carmakers have yet to figure out how to effectively attract the post-90s young buyers,while the post-00s young buyers are also flocking

4、 to the market.This phenomenon is causing extreme anxiety among carmakers These series of changes have caught them off guard and making them feel at a loss.They need to delve into and profoundly reflect things such as what changes have taken place in the youth market,what evolutions will take place

5、in the future and how they should respond accordingly;The research data presented in YRIs 2024 China PV user insights series is primarily based on YRI online research with a sample size of more than 60,000 in 2023,as well as on Yiche Big Data and YRI offline research with a sample size of more than

6、10,000 in 2023.Youth Market SchematicThe first 20 years of the 21st century represented a golden development phase for Chinas PV market,as annual sales increased from less than a million units to nearly 25 million units,shocking the world again and again.This period also saw the rise of the youth ve