GMAC：2024年潜在学生调查报告（英文版）（68页）.pdf

1、Market IntelligenceProspective Students Survey2024 ReportW ith venture capital flowing into environmental startups and the transformative capabilities of generative AI reshaping what we can accomplish in the workplace,GME candidates are preparing for careers that involve leading organizations to equ

2、itable and sustainable futures.The GMACTM Prospective Students Survey 2024 Report reveals candidates are evaluating how graduate business school can help them advance social impact as an increasingly important aspect of their professional and personal goals.As business schools add new curricular inn

3、ovations,candidates want to develop the skills that they have long expected from business schoolsproblem-solving,strategy,and analyticsand have experiences that allow them to apply these skills in high-impact areas.When core business capabilities are paired with insights into new technologies and su

4、stainable growth,GME graduates will be equipped to address whatever new global challenges or opportunities the future may hold.Joy Jones CEO,Graduate Management Admission CouncilGraduate Management Admission Council|Prospective Students Survey Report 20243Table of contentsIntroduction.6Executive sum

5、mary .10Key findings.12Whats new in 2024 .14Business&STEM .24Demand for flexibility.29Candidate mobility .38Program preferences&alternatives.50Skills&careers.56Conclusion.63Methodology.64Respondent profile.65Appendix .66Contributors .67Graduate Management Admission Council|Prospective Students Surve

6、y Report 20245For more than a decade,the GMACTM Prospective Students Survey(PSS)has provided the worlds graduate business schools with critical insights into the decision-making processes of people actively applying to,considering,or researching graduate management education(GME)programs.Its questio