微软&领英:2024年工作趋势指数年度报告:工作中的AI 挑战与机遇并存(英文版)(38页).pdf

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微软&领英:2024年工作趋势指数年度报告:工作中的AI 挑战与机遇并存(英文版)(38页).pdf

1、from Microsoft and LinkedIn2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInAI at Work Is Here.Now Comes the Hard PartEmployees want AI,leaders are looking for a path forward.Illustration by Ben Wiseman2 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInThe data is in:2024 i

2、s the year AI at work gets real.Use of generative AI has nearly doubled in the last six months,1 with 75%of global knowledge workers using it.And employees,struggling under the pace and volume of work,are bringing their own AI to work.While leaders agree AI is a business imperative,many believe thei

3、r organization lacks a plan and vision to go from individual impact to applying AI to drive the bottom line.The pressure to show immediate ROI is making leaders inert,even in the face of AI inevitability.Weve come to the hard part of any tech disruption:moving past experimentation to business transf

4、ormation.Just as we saw with the advent of the internet or the PC,business transformation comes with broad adoption.Organizations that apply AI to drive growth,manage costs,and deliver greater value to customers will pull ahead.At the same time,the labor market is set to shift againwith AI playing a

5、 major role.Despite fears of job loss,leaders report a talent shortage for key roles.And as more employees eye a career move,managers say AI aptitude could rival experience.For many employees,AI will raise the bar but break the career ceiling.To help leaders and organizations overcome AI inertia,Mic

6、rosoft and LinkedIn looked at how AI will reshape work and the labor market broadly,surveying 31,000 people across 31 countries,identifying labor and hiring trends from LinkedIn,and analyzing trillions of Microsoft 365 productivity signals as well as research with Fortune 500 customers.The data poin

7、ts to insights every leader and professional needs to knowand actions they can takewhen it comes to AIs implications for work.1 46%of survey respondents who use generative AI at work have used it for less than six months.3 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn1 Employees wan

8、t AI at workand they wont wait for companies to catch up.2 For employees,AI raises the bar and breaks the career ceiling.3 The rise of the AI power userand what they reveal about the future.Findings4 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInEmployees want AI at workand they wont

9、 wait for companies to catch up.of knowledge workers use AI at work75%Finding 15 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn2 Data represents intentional user Copilot query for meeting summarizations by commercial customers in a rolling 28-day period ending in March 2024.It does n

10、ot include activity from Teams Intelligent Recap.Heaviest users represent the top 5%of users by number of Copilot queries.Excludes EU usage and education segment.Already,AI is being woven into the workplace at an unexpected scale.75%of knowledge workers use AI at work today,and 46%of users started u

11、sing it less than six months ago.Its paying off:Users say AI helps them save time(90%),focus on their most important work(85%),be more creative(84%),and enjoy their work more(83%).The heaviest Teams users(the top 5%)summarized 8 hours of meetings using Copilot in the month of March,the equivalent of

12、 an entire workday.2While most leaders agree AI is a necessity,the pressure to show immediate ROI is making leaders move slowly.79%of leaders agree their company needs to adopt AI to stay competitive,but 59%worry about quantifying the productivity gains of AI.This uncertainty is stalling vision:60%o

13、f leaders worry their organizations leadership lacks a plan and vision to implement AI.“Were at the forefront of integrating AI to not just work faster,but to work smarter.Its our responsibility as organizational leaders to ensure that this technology elevates our teams creativity and aligns with ou

14、r ethical values.”Karim R.Lakhani,Chair,Digital Data Design Institute at Harvard,and Dorothy&Michael Hintze Professor of Business Administration at Harvard Business School6 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInThree Out of Four People Use AI at WorkUsage nearly doubled in th

15、e last six months.46%of them started using it less than 6 months ago75%46%75%of people are already using AI at workSurvey Questions:How often do you use generative artificial intelligence(AI)for your work?How long have you been using generative artificial intelligence(AI)at work?7 2024 Work Trend In

16、dex Annual Reportfrom Microsoft and LinkedInWithout guidance or clearance from the top,employees are taking things into their own hands and keeping AI use under wraps:78%of AI users are bringing their own AI tools to work(BYOAI)its even more common at small and medium-sized companies(80%).And its no

17、t just Gen ZBYOAI cuts across all generations.52%of people who use AI at work are reluctant to admit to using it for their most important tasks.53%of people who use AI at work worry that using it on important work tasks makes them look replaceable.This approach means missing out on the benefits that

18、 come from strategic AI use at scale.It also puts company data at risk in an environment where leaders#1 concern for the year ahead is cybersecurity and data privacy.of AI users are bringing their ownAI to work(BYOAI)78%8 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInShare of survey

19、respondents who are using AI tools at work not provided by their organizationGen ZMillennials Gen X Boomers+85%(1828)78%(2943)76%(4457)73%(58+)Survey Questions:Are the generative artificial intelligence(AI)tools you use at work provided by your organization?BYOAI Is Not Just for Gen Z Employees acro

20、ss every age group are bringing their own AI tools to work.9 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInAnother driver of BYOAI:work has accelerated faster than employees ability to keep up.68%of people say they struggle with the pace and volume of work,and 46%feel burned out.Emai

21、l overload persists85%of emails are read in under 15 seconds,and the typical person has to read about 4 emails for every 1 they send.3 Meetings and after-hours work are holding steady at their post-pandemic highs,and the workday still skews toward communication:in the Microsoft 365 apps,users spend

22、60%of their time on emails,chats,and meetings,and only 40%in creation apps like Word and PowerPoint.4 As AI use surges ahead,leaders who are“extremely familiar”with AI see its potential to be as transformational as the shift from a typewriter to a computer.Within the next five years,41%of these lead

23、ers expect to redesign business processes from the ground up with AI.In the same time frame,they anticipate orchestrating(38%)and training a team of AI bots(42%),and ensuring the ethical use of AI(47%)will be a core part of their job.The data is clear:People are overwhelmed with digital debt and und

24、er duress at workand they are turning to AI for relief.The opportunity for every leader is to channel this momentum into ROI.“Thesefindingsalignperfectly with how our brains manage the trade-offs between routine task execution and innovationdifferent kinds of thinking supported by two distinct but i

25、nteracting neural networks in the brain.When were constantly switching,we dont work as well.AI can help liberate workers from menial work and enable innovation and creativity toflourish.”Michael Platt,neuroscientist and professor at the Wharton School of the University of Pennsylvania3 Data represen

26、ts intentional email usage by commercial customers in a rolling 28-day period ending in March 2024.Excludes EU usage and education segment.4 Collaboration patterns in Microsoft 365 in a rolling 28-day period ending in March 2024,excluding weekends.Time spent is represented by intentional activity in

27、 Microsoft 365 applications including Outlook,Teams,Word,PowerPoint,Excel,and OneNote.Intentional actions include things like attending a meeting,writing an email,analyzing data,and reviewing or editing a document.Includes commercial users and excludes education segment.10 2024 Work Trend Index Annu

28、al Reportfrom Microsoft and LinkedInFor employees,AI raises the bar and breaks the career ceiling.of leaders say they would not hire someone without AI skills66%Finding 211 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInWe also see AI beginning to impact the job market.While AI and jo

29、b loss are top of mind for many,the data offers a more nuanced viewone with a hidden talent shortage,employees itching for a career change,and massive opportunity for those willing to skill up on AI.Leaders are hiring:The majority(55%)of leaders say theyre concerned about having enough talent to fil

30、l roles in the year ahead.These leaders sit across functions,but the number jumps to 60%or higher for those in cybersecurity,engineering,and creative design.Professionals are looking:While some professionals worry AI will replace their job(45%),about the same share(46%)say theyre considering quittin

31、g in the year aheadhigher than the 40%who said the same ahead of 2021s Great Reshuffle.And in the US,LinkedIn studies show a 14%increase in job applications per role since last fall,with 85%of professionals considering a new job this year.55 Research was conducted by Censuswide on behalf of LinkedIn

32、 among 1,013 US working professionals between November 24 and December 12,2023.of leaders are concerned about having enough talent to fill roles55%12 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInMarketing/Public RelationsTechnical ServicesCybersecurity61Engineering61Creative Design6

33、0Human Resources58Product Development5858Administrative Support or Services57Customer Service56Supply Chain Management56Finance/AccountingLegalReal EstateSales/Business DevelopmentManufacturingOperationsResearch and Development5554525251514946When thinking of the year ahead,60%of Creative Design lea

34、ders have expressed a moderate to major concern about not having enough talent to fill roles.Share of leaders who said they have a moderate to major concern about not having enough talent to fill roles50%55%45%60%65%Survey Questions:When you think about your company in the year ahead,how much of a c

35、oncern are each of the following?The Hidden Talent Shortage While employees fear job loss due to AI,most leaders worry they cant fill key roles.13 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn“Over the past few decades,companies have been renegotiating the psychological contractthe

36、why of workwith their employees,influencedbynewgenerations,labor trends,and the pandemic.Now companies must renegotiate the operational contract the how of workwith their employees as AI puts more power into the hands of workers in terms of the way the job gets done.”Constance Noonan Hadley,Organiza

37、tional Psychologist,Institute for Life at Work and Boston University Questrom School of BusinessLeaders have already made their landgrab for technical AI talent,with hiring up 323%in the past eight years.Now theyre turning their sights to non-technical talent with AI aptitudethe skills to use genera

38、tive AI tools like ChatGPT and Copilot:66%of leaders say they wouldnt hire someone without AI skills.71%say theyd rather hire a less experienced candidate with AI skills than a more experienced candidate without them.And junior candidates may have a new edge:77%of leaders say,with AI,early-in-career

39、 talent will be given greater responsibilities.While leaders recognize the value of bringing on new employees with AI aptitude,theyre missing the value of developing their own people:45%of US executives are not currently investing in AI tools or products for employees.6 Only 39%of people globally wh

40、o use AI at work have gotten AI training from their company.Only 25%of companies are planning to offer training on generative AI this year,further cementing this training deficit.76 Unpublished data from LinkedIns Executive Confidence Index7 Unpublished data from LinkedIns 2024 Workplace Learning Re

41、port14 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInLeaders would not hire someone without AI skills66%Leaders say early-in-career talent will get greater responsibilities due to AILeaders are more likely to hire a less experienced candidate with AI skills than a more experienced on

42、e without them77%71%Survey Questions:To what extent do you agree or disagree with the following statements about generative artificial intelligences(AIs)impact on skills?IwouldbemorelikelytohirealessexperiencedcandidatewithAIskillsthanamoreexperiencedcandidatewithoutAIskillsInconsideringjobcandidate

43、s,IwouldnothiresomeonewithoutAIskillsBecausetheycandelegatemoreworktoAI,early-in-careertalentwillbegivengreaterresponsibilitiesThe New Hiring ImperativeAI aptitude takes center stage.15 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInmarketers topping the list.Marketers are interested

44、for good reason.Two of the top ways B2B marketers say they plan to use generative AI this year include increasing efficiency to focus on higher value work(55%)and creating optimized and engaging content that resonates with target audiences(51%).When it comes to industries,surprisingly,administrative

45、 and support services,real estate,and retail lead the wayahead of the tech industry.For the vast majority of people,AI isnt replacing their job but transforming it,and their next job might be a role that doesnt exist yet:Globally,skills are projected to change by 50%by 2030(from 2016)and generative

46、AI is expected to accelerate this change to 68%.More than two-thirds(68%)of this years LinkedIns Jobs on the Rise(fastest-growing roles in the US)didnt exist 20 years ago.12%of recruiters say they are already creating new roles tied specifically to the use of generative AI.Head of AI is emerging as

47、a new must-have leadership rolea job that tripled over the past five years and grew by more than 28%in 2023.Professionals arent waiting for official guidance or trainingtheyre skilling up.76%of people say they need AI skills to remain competitive in the job market.69%say AI can help get them promote

48、d faster,and even more(79%)say AI skills will broaden their job opportunities.In the past six months,the use of LinkedIn Learning courses designed to build AI aptitude has spiked 160%among non-technical professionals,with roles like project managers,architects,and administrative assistants looking t

49、o skill up most.Weve also seen a 142x increase in LinkedIn members globally adding AI skills like ChatGPT and Copilot to their profileswith writers,designers,and 16 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInOccupations with the greatest percentage of members on LinkedIn adding AI

50、 Aptitude skills to their profiles in 202333%27%24%19%19%18%17%16%WebDeveloperOperationsManagerProductDesignerEntrepreneurFront-EndDeveloperMarketingManagerGraphicDesignerContentWriter14%Account Manager13%Business DevelopmentManagerCreativeSoftwareBusinessAI Aptitude Heats Up Across Roles and Indust

51、riesAI is going mainstream,and creative professionals are skilling up fast.17 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInIndustries with the greatest percentage of members on LinkedIn adding AI Aptitude skills in 202316%HospitalityTechnology,Information,and MediaConstructionProfes

52、sional ServicesRetailEntertainment ProvidersReal EstateAdministrative and Support Services15%Consumer Services13%11%10%10%10%10%10%9%WholesaleProfessional ServicesConsumer ServicesTechnologyEntertainmentPropertyAI Aptitude Heats Up Across Roles and IndustriesAI is going mainstream,and creative profe

53、ssionals are skilling up fast.18 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInHuman Resources ManagerMarketing SpecialistFinancial AnalystUser Experience DesignerAccount ExecutiveBusiness ConsultantOperational SpecialistOperations ManagerAccount ManagerGraphic DesignerArchitectGener

54、al ManagerProgram ManagerProduct ManagerProject ManagerMarketing ManagerAccountantAdministrative AssistantWriterSales Manager1234567891011121314151617181920Management and ConsultingCreative,Design,and MarketingBusiness Development,Product Development,and SalesHuman Resources,Administration,and Opera

55、tionsFinanceTop non-technical occupations using LinkedIn Learning to build AI aptitudeAI Aptitude Heats Up Across Roles and IndustriesAI is going mainstream,and creative professionals are skilling up fast.19 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn In fact,22%of recruiters alre

56、ady say theyre updating job descriptions to reflect the usage of generative AI in the role.And future-looking organizations are already taking action.Many of LinkedIns Top Companies this yearincluding JPMorgan Chase,Procter&Gamble,and AT&Tare offering their teams AI learning opportunities to drive t

57、ransformation at scale.These are signs that AI could be a rising tide that elevates skills across roles and industries.Entry-level workers will take on more strategic projects,while uniquely human skills like management,relationship building,negotiation,and critical thinking will come to the fore fo

58、r employees at all levels.Organizations that understand this will retain and attract the best talent,and professionals who skill up will have the edge.And just as we saw with flexible work options,offering AI access could help companies attract top talent:LinkedIn job posts that mention artificial i

59、ntelligence or generative AI have seen 17%greater application growth over the past two years compared to job posts that dont mention them.In another study,54%of early-in-career and individual contributor employeesthe future of the workforcesaid that access to AI would influence their choice of emplo

60、yer.20 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn The rise of the AI power user and what they reveal about the future.Finding 3Frequently experimenting with AI is the#1 predictor of an AI power user.#121 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInIn our researc

61、h,four types of AI users emerged on a spectrumfrom skeptics who rarely use AI to power users who use it extensively,with novices and explorers in between.When we studied the difference between skeptics and power users we saw notable gaps,not only between how they work but how they feel about work.Po

62、wer users are familiar to extremely familiar with AI,using it at work at least several times a week and saving more than 30 minutes a day.And its paying off:power users say AI makes their overwhelming workload more manageable(92%),boosts their creativity(92%),and helps them focus on the most importa

63、nt work(93%)and it helps them feel more motivated(91%)and enjoy work more(91%).The path to becoming a power user starts with developing new habits.Power users are 68%more likely to frequently experiment with different ways of using AIin fact,its the#1 predictor of whether someone will be a power use

64、r or not.When compared to other survey respondents,theyre also more likely to frequently pause before a task and ask themselves if AI can help(+49%),to keep trying if they dont get the perfect response the first time(+30%),and to research and try new prompts(+56%).Power users also bookend their day

65、with AIusing it to start the day(85%)and get ready for the following workday(85%).Power users have also reoriented their work patterns in fundamental ways.They are 56%more likely to use AI to catch up on missed meetings,to analyze information(+51%),to design visual content(+49%),to interact with cus

66、tomers(+49%),and to brainstorm or problem-solve(+37%).And theyre already moving past individual tasks:theyre 66%more likely to redesign their business processes and workflows with AI.22 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn100%75%50%25%100%75%50%25%Percent of each group who

67、agreePercent of each group selecting at least occasionallyHow I use AIIt makes my overwhelming workload more manageableIt helps me be more creativeIt helps me be more productiveIt helps me enjoy my work moreIt helps me focus on more fulfilling workIt helps me focus on the most important workIt makes

68、 me feel more motivatedIt has improved my work-life balanceI wish AI could do even more on my behalfI dont want to go back to working without AIWhen I dont get the response I want from the first prompt,I try again I use AI to get ready for the following workdayI start my day using AII research and t

69、ry new promptsI regularly share my prompts/top tips on AI usage with my co-workersI regularly experiment with different ways of using AII make it a priority to learn how to use AI effectivelyI ask co-workers what prompts they find most usefulBefore starting a task,I ask myself,“could AI help me with

70、 this?”How AI impacts my experience at workare at least familiar with AI,but they only use it a few times a month(if ever).They say AI saves them 10 minutes or less per day.are only somewhat familiar with AI(if at all)and use it only a few times a month(if ever).They say AI saves them 30 minutes or

71、less per day.are only somewhat familiar with AI(if at all)and use it a few times a month or once a week.They say AI saves them between 5 and 30 minutes per day.are at least familiar with AI and use it at least several times per week.They say it saves them more than 30 minutes per day.SkepticsNovices

72、ExplorersPower usersThe Power User Payoff of AI at WorkPower users are reshaping the workday and reaping the benefits.Survey Questions:When using artificial intelligence(AI)at work,how frequently do you do each of the following?Wed now like you to reflect on how you feel about using artificial intel

73、ligence(AI)in your work.To what extent do you agree or disagree with the following statements?23 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInThe research also shows that power users are empowered by a different kind of organization.At their companies:Senior leaders lean in:AI power

74、 users are 61%more likely to hear from their CEO about the importance of using generative AI at work,40%more likely to hear from the leader of their department,and 42%more likely to hear from their managers manager.Company culture is change-ready:AI power users are 53%more likely to receive encourag

75、ement from leadership to consider how AI can transform their function,and 18%more likely to say their company encourages innovation.They get tailored training:AI power users are 37%more likely to say their company has a virtual learning program.Theyre also more likely to have received training on pr

76、ompt writing(+37%),how to use AI for their role or function(+35%),or specific use cases such as writing or analyzing data(+32%).AI power users provide a window into the futurerevealing whats possible when employees embrace new ways of working and leaders lean in.“To stay ahead of the curve,weve made

77、 AI training a priority to ensure everyone can leverage the power of Copilot for Microsoft 365 and other AI solutions.We also launched the GenAI Academy,supporting employee growth and development with the aim of increasing ambassadors and GenAI power users across the globe.We are already seeingbenef

78、itsthataretransforming the way we work and innovate.”Sheila Jordan,SVP,Chief Digital Technology Officer,Honeywell2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn24 Copilot Study:How AI Could Reshape the Workday Emails:Overall,Copilot users read 11%fewer individual emails and spent 4%le

79、ss time interacting with them.The customers who saw the most impact spent 25%45%less time reading emails.Meetings:In some companies time spent in meetings increased,in others it decreased.One hypothesis is that AI makes meetings more valuableas stores of information and a shortcut to creation,like a

80、 brainstorming meeting,easily turned into a first draft.For some companies,the increased efficiency leads to fewer meetings,and at others the increased value leads to more.As AI capabilities progress,researchers expect this effect to continueallowing us to reduce time in some meetings while making t

81、he meetings we do have more valuable.Documents:Overall,Copilot users edited 10%more documents in Word,Excel,and PowerPointthe companies that saw the largest impact noticed a 20%increase.This may suggest that people are repurposing the time they save for high-value focus work like creating and consum

82、ing information.Copilot Study:How AI Could Reshape the Workday Microsoft researchers designed a six-month randomized control trial of 60 Copilot customers across industries.The study is the first mass-scale observation of 3,000 individuals using AI in their natural work environment with no intervent

83、ions to encourage use.Preliminary results show how AI could reshape the anatomy of the workday in fundamental waysreducing time spent in inboxes,making meetings more valuable,and increasing time spent on high-value focus work.25 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInThe oppor

84、tunity ahead for leaders is to channel employee enthusiasm for AI into business transformation.This will look different for every organization,but heres how to get started.Identify a business problem,then apply AI:There are efficiency gains to be had across every function the key is to pick a proces

85、s and apply AI.For example,start with customer service and focus on improving call-handling time.Global advertising network dentsu applied AI to its creative development process.Este Lauder is using it to reimagine product development and customer experience.Take a top-down,bottom-up approach:Going

86、from experimentation to transformation requires engagement at every level of the organization,from the CEO to the entry-level employee.Business gains will come when you enlist your business line leaders to activate teams around AI.As weve rolled out Copilot at Microsoft,weve relied on internal champ

87、ions at all levels to model and spread AI enthusiasm and aptitude.Prioritize training:AI power users arent doing it on their ownthey receive ongoing training,both on universal tasks and uses more tailored to their role and function.LinkedIn Learning is a great place to start to skill up,and the Copi

88、lot Scenario Libraryprovidesusecasesforspecificrolesandfunctions.Key takeways26 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInWeve arrived at a pivotal moment for AI at work.Just as we look back at the pre-PC era,well one day wonder how work got done without AI.Already,AI is helping

89、people be more creative and productive,and giving job seekers an edge.Over time,it will change every aspect of work.As we reach the hard part of this tech disruptionturning experimentation into tangible business impactcompanies that face the challenge head-on will surge ahead.In this moment,fortune

90、favors the bold.See how the data compares for small and medium-sized businesses and in US metropolitan areas.Learn how Microsoft and LinkedIn are innovating to help organizations and professionals thrive in the era of AI.Sign up for the WorkLab newsletter for the latest research,insights,and trends

91、on generative AI at work.The path forward27 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInMethodologyWork Trend Index Survey The Work Trend Index survey was conducted by an independent research firm,Edelman Data&Intelligence,among 31,000 full-time employed or self-employed knowledge

92、workers across 31 markets between February 15,2024 and March 28,2024.This survey was 20 minutes in length and conducted online,in either the English language or translated into a local language across markets.One thousand full-time workers were surveyed in each market,and global results have been ag

93、gregated across all responses to provide an average.In the US,an additional sample of 2,800 full-time employed or self-employed knowledge workers was collected across nine sub-regions/metros.Global markets surveyed include:Argentina,Australia,Brazil,Canada,China,Colombia,Czech Republic,Finland,Franc

94、e,Germany,Hong Kong,India,Indonesia,Italy,Japan,Malaysia,Mexico,Netherlands,New Zealand,Philippines,Poland,Singapore,South Korea,Spain,Sweden,Switzerland,Taiwan,Thailand,United Kingdom,United States,and Vietnam.Sub-regions/Metros in the United States surveyed include:Atlanta,Austin,Boston,DC Metro,H

95、ouston,New York City,North Carolina,Pittsburgh,and the San Francisco Bay Area.Audiences mentioned in the report are defined as follows:Knowledge Workers:those who typically work at a desk(whether in an office or at home).This group includes those who are in person or working remotely in some capacit

96、y.AI Power Users:knowledge workers who are at least familiar with generative AI,use it at work at least several times a week,and save more than 30 minutes a day by using it.Business Leaders/Business Decision Makers:knowledge workers in mid to upper job levels(i.e.,SVP,VP,Sr.Director,General Manager,

97、EVP,C-Suite,President,etc.)and have at least some decision-making influence related to hiring,budgeting,employee benefits,internal communications,operations,etc.Employees/Non-Business Decision Makers:knowledge workers who are not in mid to upper job levels or have no influence on decision making rel

98、ated to hiring,budgeting,employee benefits,internal communications,operations,etc.28 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedInLinkedIn Economic Graph Research Institute LinkedIns Economic Graph is a digital representation of the global workforce,covering over 1 billion members,6

99、7 million companies,and 134,000 schools.LinkedIns Economic Graph Research Institute(EGRI)drives research focused on answering members and leaders top questions about the economy and the labor market,based on the Economic Graph data.EGRIs metrics in this report include*:AI Aptitude Skills:These are s

100、tandardized skills referring to the ability to use generative AI tools such as ChatGPT,Copilot,GitHub Copilot,etc.Professionals adding AI Aptitude Skills:We compute the growth in the share of members adding AI Aptitude skills to their profiles,relative to the number of members adding any skill.Top O

101、ccupations adding AI Aptitude Skills:For every occupation in the LinkedIn taxonomy,we compute the growth in the share of members adding AI Aptitude skills to their profiles,relative to the number of members adding any skill.Head of AI Roles:We identify members whose job titles include the keywords“A

102、I,”“Artificial Intelligence,”or“Machine Learning”coupled with the keyword“Head,”or LinkedIns standardized seniority levels“Director,”“VP,”and“CXO.”We then build a time series of the number of companies with at least one member in Head of AI roles.LinkedIns Jobs on the Rise(JOTR)that didnt exist 20 y

103、ears ago(US only):Every year,we publish LinkedIns JOTR,a ranked list of the fastest growing jobs(in terms of number of members holding that title)over the previous three years.Internships,volunteer positions,interim roles,or student roles are excluded.To compute the share of JOTR that did not exist

104、20 years ago,we compared the list to O*NETs 2000 taxonomy by name or job description.O*NET is the US primary source for occupational information,consisting of a database developed under the sponsorship of the US Department of Labor.It contains hundreds of job definitions and is used extensively in a

105、cademic research.29 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn Projected Skills Change:We predict how skills will change over time by looking at how they changed in the past and estimating how they will change in the future via linear extrapolation.We also consider the impact of

106、generative artificiaI intelligence(GAI)technology by imagining a scenario where skills that can be easily replicated by GAI become less important compared to other important skills.*Unless otherwise specified,results reported are global,including the UK,Germany,France,India,Singapore,Australia,and B

107、razil.LinkedIn Executive Confidence Index LinkedIns Executive Confidence Index(ECI)is an online survey taken every quarter by 5,000 LinkedIn members(at the VP level or above).The most recent wave ran from March 419,2024.Members are randomly sampled and must be opted into research to participate.We a

108、nalyze data in aggregate and will always respect member privacy.Data is weighted by Seniority and Industry to ensure fair representation of executives on the platform.The results represent the world as seen through the lens of LinkedIns membership;variances between LinkedIns membership and the overa

109、ll market population are not accounted for.LinkedIn Workplace Learning Report The LinkedIn Learning 2024 Workplace Learning Report surveyed 1,636 L&D and HR professionals with L&D responsibilities who have some influence on budget decisions,and 1,063 learners.Surveyed geographies include:North Ameri

110、ca(United States,Canada);South America(Brazil);Asia-Pacific(Australia,New Zealand,India,Japan,Cambodia,Indonesia,Singapore,Malaysia,Myanmar,Philippines,Thailand,Hong Kong);and Europe(United Kingdom,Ireland,Belgium,Netherlands,Luxembourg,Norway,Finland,Sweden,Iceland,Denmark,France,Germany,Austria).2

111、024 Global Marketing Jobs Outlook Report Insights were leveraged from Ipsos&LinkedIn research conducted in 2023 using a sample of 1,577 senior-level B2B marketing leaders,including 377 CFOs,from various industries in NAMER(US),EMEA(UK,DE,FR),APAC(IN,AU,SG),and LATAM(Brazil).30 2024 Work Trend Index

112、Annual Reportfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.Appendix:Key Global Trends1.Employees want AI at workand they wont wait for companies to catch up.75%of knowledge workers around the world use generative AI at work.Aggregated TotalsNorth America:

113、66%Latin America:82%Asia-Pacific:83%Europe:65%By RegionNorth AmericaCanada:62%US:71%Latin AmericaArgentina:Brazil:83%Colombia:81%Mexico:82%Asia-PacificAustralia:84%China:91%Hong Kong:India:Indonesia:Japan:32%Malaysia:New Zealand:84%Philippines:Singapore:88%South Korea:Taiwan:84%Thailand:Vietnam:Euro

114、peCzech Republic:Finland:57%France:56%Germany:69%Italy:60%Netherlands:Poland:61%Spain:68%Sweden:Switzerland:82%UK:69%By Market31 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.1.Employees want AI at workand they wont wait

115、 for companies to catch up.While 79%of leaders believe their company needs to adopt AI to stay competitive,60%of leaders worry their organizations leadership lacks a plan and vision to implement it.Aggregated TotalsNorth America:76%,59%Latin America:80%,57%Asia-Pacific:84%,61%Europe:74%,59%By Region

116、North AmericaCanada:74%,59%US:77%,60%Latin AmericaArgentina:,Brazil:87%,51%Colombia:78%,60%Mexico:80%,57%Asia-PacificAustralia:80%,70%China:78%,54%Hong Kong:,India:,Indonesia:,Japan:67%,49%Malaysia:,New Zealand:77%,74%Philippines:,Singapore:83%,68%South Korea:,Taiwan:78%,73%Thailand:,Vietnam:,Europe

117、Czech Republic:,Finland:74%,71%France:74%,57%Germany:77%,55%Italy:76%,50%Netherlands:,Poland:69%,49%Spain:77%,59%Sweden:,Switzerland:70%,51%UK:81%,52%By Market32 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.78%of AI use

118、rs are bringing their own AI to work(BYOAI).Aggregated TotalsNorth America:70%Latin America:77%Asia-Pacific:79%Europe:80%By RegionNorth AmericaCanada:79%US:63%Latin AmericaArgentina:Brazil:74%Colombia:83%Mexico:76%Asia-PacificAustralia:78%China:66%Hong Kong:India:Indonesia:Japan:78%Malaysia:New Zeal

119、and:81%Philippines:Singapore:84%South Korea:Taiwan:79%Thailand:Vietnam:EuropeCzech Republic:Finland:83%France:78%Germany:71%Italy:73%Netherlands:Poland:79%Spain:77%Sweden:Switzerland:83%UK:75%By Market1.Employees want AI at workand they wont wait for companies to catch up.33 2024 Work Trend Index An

120、nual Reportfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.66%of leaders say they would not hire someone without AI skills.Aggregated TotalsNorth America:57%Latin America:60%Asia-Pacific:70%Europe:65%By RegionNorth AmericaCanada:50%US:65%Latin AmericaArgent

121、ina:Brazil:58%Colombia:57%Mexico:63%Asia-PacificAustralia:74%China:79%Hong Kong:India:Indonesia:Japan:35%Malaysia:New Zealand:73%Philippines:Singapore:71%South Korea:Taiwan:81%Thailand:Vietnam:EuropeCzech Republic:Finland:68%France:58%Germany:69%Italy:62%Netherlands:Poland:53%Spain:64%Sweden:Switzer

122、land:70%UK:57%By Market2.For employees,AI raises the bar and breaks the career ceiling.34 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.71%of leaders say theyd rather hire a less experienced candidate with AI skills than

123、 a more experienced candidate without them.Aggregated TotalsNorth America:67%Latin America:66%Asia-Pacific:76%Europe:67%By RegionNorth AmericaCanada:63%US:71%Latin AmericaArgentina:Brazil:65%Colombia:65%Mexico:68%Asia-PacificAustralia:79%China:82%Hong Kong:India:Indonesia:Japan:51%Malaysia:New Zeala

124、nd:77%Philippines:Singapore:77%South Korea:Taiwan:84%Thailand:Vietnam:EuropeCzech Republic:Finland:69%France:67%Germany:69%Italy:61%Netherlands:Poland:55%Spain:64%Sweden:Switzerland:74%UK:64%By Market2.For employees,AI raises the bar and breaks the career ceiling.35 2024 Work Trend Index Annual Repo

125、rtfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.AI power users are 40%more likely to frequently ask co-workers what prompts they find most useful and 68%more likely to experiment with different ways of using AI.Aggregated TotalsNorth America:+40%,+75%Lati

126、n America:+24%,+76%Asia-Pacific:+31%,+51%Europe:+61%,+86%By RegionNorth AmericaCanada:+33%,+124%US:+40%,+45%Latin AmericaArgentina:,Brazil:+17%,+71%Colombia:+23%,+93%Mexico:+51%,+64%Asia-PacificAustralia:+45%,+19%China:+19%,+29%Hong Kong:,India:,Indonesia:,Japan:*,*Malaysia:,New Zealand:+24%,+33%Phi

127、lippines:,Singapore:+26%,+38%South Korea:,Taiwan:+35%,+27%Thailand:,Vietnam:,EuropeCzech Republic:,Finland:*,*France:+45%,+68%Germany:+68%,+69%Italy:+93%,+84%Netherlands:,Poland:+13%,+149%Spain:+40%,+81%Sweden:,Switzerland:+84%,+103%UK:+67%,+91%By Market3.The rise of the AI power userand what they r

128、eveal about the future.36 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.AI power users are more likely to hear from their leadership about the importance of generative AICEO(61%more likely),function/department lead(40%mo

129、re likely),and managers manager(42%more likely).Aggregated TotalsNorth America:+45%,+50%,+51%Latin America:+83%,+54%,+64%Asia-Pacific:+44%,+29%,+27%Europe:+80%,+41%,+53%By RegionNorth AmericaCanada:+65%,+75%,+62%US:+30%,+32%,+40%Latin AmericaArgentina:,Brazil:+75%,+38%,+20%Colombia:+55%,+4%,+50%Mexi

130、co:+70%,+53%,+85%Asia-PacificAustralia:+21%,+33%,+39%China:+25%,+10%,-7%Hong Kong:,India:,Indonesia:,Japan:*,*,*Malaysia:,New Zealand:+36%,+33%,-19%Philippines:,Singapore:+44%,+5%,+43%South Korea:,Taiwan:+31%,-6%,+12%Thailand:,Vietnam:,EuropeCzech Republic:,Finland:*,*,*France:+86%,+52%,+14%Germany:

131、+110%,+42%,+70%Italy:+87%,+45%,+77%Netherlands:,Poland:+38%,+21%,-11%Spain:+79%,+9%,+11%Sweden:,Switzerland:+78%,+67%,+89%UK:+79%,+16%,+48%By Market3.The rise of the AI power userand what they reveal about the future.37 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn*Data point unavai

132、lable due to low sample size.Data coming soon.AI power users are more likely to get training(42%more likely),especially on prompts(37%more likely)and how to use AI for their specific role or function(35%more likely).Aggregated TotalsNorth America:+33%,+57%,+35%Latin America:+51%,+42%,+39%Asia-Pacifi

133、c:+36%,+28%,+28%Europe:+39%,+43%,+41%By RegionNorth AmericaCanada:+57%,*,*US:+18%,*,*Latin AmericaArgentina:,Brazil:+48%,+30%,+25%Colombia:+44%,+62%,+30%Mexico:+35%,+21%,+45%Asia-PacificAustralia:+41%,*,*China:+17%,+19%,+24%Hong Kong:,India:,Indonesia:,Japan:*,*,*Malaysia:,New Zealand:+34%,*,*Philip

134、pines:,Singapore:+12%,+33%,-10%South Korea:,Taiwan:+17%,*,*Thailand:,Vietnam:,EuropeCzech Republic:,Finland:*,*,*France:+41%,*,*Germany:+53%,+44%,+46%Italy:+69%,*,*Netherlands:,Poland:+20%,*,*Spain:+24%,*,*Sweden:,Switzerland:+41%,+61%,+51%UK:+63%,*,*By Market3.The rise of the AI power userand what

135、they reveal about the future.38 2024 Work Trend Index Annual Reportfrom Microsoft and LinkedIn*Data point unavailable due to low sample size.Data coming soon.85%of AI power users start their day with AI and 85%use it to get ready for the following day.Aggregated TotalsNorth America:79%,83%Latin Amer

136、ica:85%,87%Asia-Pacific:88%,87%Europe:80%,81%By RegionNorth AmericaCanada:77%,86%US:80%,82%Latin AmericaArgentina:,Brazil:88%,91%Colombia:80%,79%Mexico:85%,90%Asia-PacificAustralia:89%,88%China:91%,93%Hong Kong:,India:,Indonesia:,Japan:*,*Malaysia:,New Zealand:80%,75%Philippines:,Singapore:87%,82%South Korea:,Taiwan:85%,83%Thailand:,Vietnam:,EuropeCzech Republic:,Finland:*,*France:84%,85%Germany:80%,83%Italy:91%,91%Netherlands:,Poland:75%,80%Spain:82%,83%Sweden:,Switzerland:80%,81%UK:82%,78%By Market3.The rise of the AI power userand what they reveal about the future.

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