1、O N E P L AT F O R M CO N N E C T I N G E V E R Y T H I N GTECHSPECTATIONS:CONSUMER DEMAND FOR DIGITAL TRANSFORMATION IN RETAIL CONTENTSLooking at the current state of the retail industry,online retail has benefitted from faster payments,consumer personalization and profile building.These elements a

2、re embedded into the fabric of an improved shopping experience and a step towards achieving digital transformation in retail.MethodologyKey FindingsAI and the Consumer ExperienceSupply Chain OptimizationSecurityConclusionINTRODUCTIONShash Anand,SVP,Product StrategyThis year,SOTIs 2024 retail report

3、looks at the in-store experience and how it has evolved.In the 2023 retail report,we found that consumers wanted more personalization in-store,calling for the use of mobile technology to elevate the experience.Despite the anticipation in 2023 about what the store of the future might look like,there

4、seems to be more frustration from consumers today regarding devices used in-store and how these devices are being managed,maintained and secured.SOTI uncovers three key areas where retailers are falling short and the obstacles they need to overcome in order to improve and achieve their in-store digi

5、tal transformation goals:Artificial Intelligence(AI)and the consumer experience,supply chain optimization and security.AI and the consumer experience explores what technology and devices consumers are being presented with in-store,what solutions they are now familiar with and whether familiarity cor

6、relates with satisfaction when it comes to self-serve checkouts.Supply chain optimization refers to consumer demand around instant or flexible product availability being made possible with the current technologies offered in-store and online,while also exploring the impacts of supply chain optimizat