ANA：2024广告多元化报告（英文版）（53页）.pdf

1、A DIVERSITY REPORT FOR THE ADVERTISING/MARKETING INDUSTRYFEBRUARY 2024IN PARTNERSHIP WITH:Welcome to the ANAs sixth annual diversity report for the advertising/marketing industry.We began our diversity tracking journey in 2018 when the marketing industry struggled to measure almost anything in the m

2、ulticultural marketing and DEIB industries.Six years later,we now have a better understanding of industry trends and areas of focus that are critical to our ecosystem.The ANAs diversity report is especially needed as DEIB support seems to show signs of wavering,withering under the weight of a recent

3、 Supreme Court ruling and the blowback from several transgender marketing dilemmas.As the report highlights,real-time diversity for 88 client-side marketer member companies declined modestly in the current study.Although one year does not make a trend,it could represent a tipping point where the ind

4、ustry gives up some of its hard-earned gains from the last few years.Buffering some of these concerns were improvements in the “rolling three-year diversity trend”(in a separate study of the ANA overall membership),gender diversity strength,and a robust improvement in the number of diverse senior-le

5、vel marketers and CMOs in particular.The key takeaway from the report is that we must be relentless.Diversity,multicultural marketing,and systemic diverse media investment growth are foundational to the ANAs efforts.The ANA is convinced,by all empirical data,that overarching strategic progress is co

6、nsistent with brand and business growth.And that is why the ANA enthusiastically supports the DEIB Growth Agenda.A PERSPECTIVE FROM BOB LIODICE3 /A Diversity Report for the Advertising/Marketing IndustryA PERSPECTIVE FROM BOB LIODICEOur pursuit is represented by multiple ANA strategic endeavors:The