Attest：2024年英国消费者趋势报告（英文版）（14页）.pdf

1、2024 UK consumer trends reportEssential insight for the year aheadIntroductionThe data in this report comes from a nationally representative survey of 1,000 working age UK consumers,conducted on the Attest platform during November 2023.SampleAttests annual consumer trends report now in its fourth ye

2、ar offers brands a snapshot of the UK consumer as we begin the new year.Our year-on-year data tracks changes in consumer confidence,attitudes and behaviours,providing vital insight for marketing and insights professionals.Following the impact of the spiralling inflation seen in 2022 and 2023,this ye

3、ars report brings some much-needed good news the data shows green shoots emerging.Consumers are feeling more positive and spending more freely especially younger consumers.It might be too early to say were firmly on the road to recovery but what we can say is that consumers are reacting(positively)t

4、o changes in the market.Use this data to help guide your strategy for 2024,and inspire your own consumer research to get intel specific to your business.Jeremy King CEO&Founder,AttestIs the UK economy on the road to recovery?Trend 1.Consumer positivity is on the riseSince last year there has been a+

5、16.4 percentage point increase in the number of consumers who say they feel positive.Today,62.5%of Brits are feeling positively about the future,with 17.0%of those feeling very positive.This is a significant shift and should trickle down into increased spending and consideration.Younger consumers ar

6、e more likely to feel strongly positive:28.4%of those aged 18-24 and 25.0%of those aged 25-34.People living in London are also significantly more likely to report feeling very positive(27.7%),perhaps because the economy is faster to pick up in the capital than in the regions.How consumers are feelin