1、2021 State of Marketing to Engineers THE COVID-19 IMPACT GlobalS the Survey Respondents.4Key Takeaways for Industrial Marketers.5Survey Findings.6Section 1:Engineers and Events.6Section 2:Videos,Podcasts and Content Preferences of Engineers.8Section 3:Where Engineers Find Information.13Section 4:Eng

2、ineers Engagement with Vendors.19About GlobalSpec.22About TREW Marketing.22GLOBALSPEC AND TREW MARKETING2021 STATE OF MARKETING TO ENGINEERSPAGE 2GlobalS TREWM| GLOBALSPEC AND TREW MARKETING2021 STATE OF MARKETING TO ENGINEERSGlobalS TREWM| PAGE 3IntroductionWelcome to the 2021 State of Marketing to

3、 Engineers Report.This marks the fourth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and related professionals find the information they need to make critical work-related decisions.Each year,weve empathized with industrial marketers need to justif

4、y their marketing spend.Theyve long needed to make informed decisions including people,time and budget to deliver maximum ROI.The market in 2020 has further underscored those needs.To reflect current conditions,we have included questions about the coronavirus epidemic and its effect on engineers,as

5、well as the emerging marketing tactic of virtual events.This research report is designed to help you better understand the information needs of your target audience,giving you the critical insight needed to guide your marketing plans in 2021 and beyond.GLOBALSPEC AND TREW MARKETING2021 STATE OF MARK

6、ETING TO ENGINEERSGlobalS TREWM| PAGE 4About the Survey RespondentsA total of 1,361 engineers and technical professionals across the globe responded to our survey,making this our largest sample size of the past four years.Eighty-one percent of the respondents are 46 years old or older,up from fifty-