Facebook：2020年热门话题和趋势报告(42页).pdf

1、 Contemporary Art MEXICO Plant-Based Diet UNITED STATES Travel Photography INDIA Houseplant CANADA The 2020 Topics and Trends Report From Facebook IQ See the conversations on the cusp of going mainstream Neon UNITED KINGDOM The 2020 Topics and Trends Report From Facebook IQ is a culmination of a yea

2、rs worth of research and insights. Heres how our team determined which topics of conversation to feature. We explored thousands of topics from January 2018 to June 2019 on Facebook. Where patterns emerged, we looked to third-party research and credible media sources to both inform and validate our o

3、verall findings. New this year, weve expanded beyond the US to 13 new countries in four regions: Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, the Philippines, Sweden, Thailand and the UK. For each topic of conversation, we relied on aggregated, anonymized, country

4、- specific data from January 2018 to June 2019 for people ages 18 and older who use Facebook. All topics chosen grew from June 2018 through June 2019. The topics are presented in the original language as they appeared in our data set. We have included an English translation next to some terms to cla

5、rify their meaning. Our analysis covers trends across six categories: Art and Design, Beauty and Fashion, Entertainment, Food and Drink, Mind and Body and Travel and Leisure. . In The 2020 Topics and Trends Report From Facebook IQ, we explore conversation topics that gained momentum on Facebook from

6、 2018 to 2019. These topics reveal key developments in peoples attitudes, expectations and behaviors. Marketers can use them to understand where the world is headed and better connect with people in the years ahead. In our previous reports, weve featured trends from the US. Now, in our third year, w