Bizrate Insights：2023年亚马逊“黄金会员日”（Prime Day）指南（英文版）（12页）.pdf

1、Dont Panic:Its Just Prime DayDealUp to 25%offDealUp to 20%offDealUp to 15%offDealUp to 30%offDealUp to 40%off2 Dont Panic:Its Just Prime DQuestions Retailers are AskingIf you are like every other retailer,when Amazon announced their October Prime Day event,the promotional panic set in and you likely

2、 began asking yourself a series of questions.They included:Have shoppers already started their holiday shopping?When will the majority of shoppers be ready to kick off the holiday season?If we promote too early,are these new dollars or just cutting into the shoppers entire holiday budget?If we take

3、a chance and promote early,might shoppers consider other full-price products on the site?Might they check back more often?How steeply will we need to discount to get customers to convert?If we dont promote when Amazon announces a Prime Day,will shoppers forget about us for future visits?Bizrate Insi

4、ghts end of September Prime Day survey looked at how 950 shoppers were thinking about promotions and the start of the holiday season.Seventy-two percent self-identified as Amazon Prime members.We wanted to get beyond the Prime Day what-ifs and take a broader look at potential shopping patterns.We fo

5、und a variety of shoppers,from buyers to lookers to procrastinators.We also saw throughout the research that another group takes an early bird mentality when it comes to holiday shopping.We hope this inspires some creative thinking within your organization about how the holiday season might play out

6、,what shoppers are thinking,and when is the right time for your brand to get promotional.Bizrate Insights Survey950 shoppersEarlybirdsLookersBuyersProcrastinators3 Dont Panic:Its Just Prime DTheres no harm in lookingWhen we asked about shopper reactions to Amazons latest Prime Day event,58%said they