Bizrate Insights：2024年春节营销策略指南（英文版）（10页）.pdf

1、BULKING UP FOR 2024Using New Years Resolutions to Build Marketing M2Using New Years Resolutions to Build Marketing MuscleOverviewShopper resolutions impact buyer behavior and open new marketing opportunities to kickstart 2024.The new year is a time of renewal.Some of us make resolutions always with

2、the hope of following through.Many of these resolutions focus on getting fit from a health or even financial point of view.Sometimes,the emphasis is on career success,but personal goals are important too,whether related to family,travel,beauty,or romance.What does all this mean for people working in

3、 ecommerce?Well,lets face it resolutions are a fantastic place to start when considering your 2024 marketing strategy.These“new year,new you”shoppers are in the market for supplies and services to support their resolutions,so being ready with targeted marketing and creative merchandising can jumpsta

4、rt the new year.So,we decided to help you get ahead with some brand-new insights.Between January 2 and 9,we surveyed 1,274 online shoppers.Heres what we found 3Using New Years Resolutions to Build Marketing MuscleOnly 29%of online shoppers surveyed made,or intend to make a 2024 resolutionWith over h

5、alf of respondents indicating they wont be making any resolutions and 16%unsure,the focus needs to be on the 29%hoping to change and improve their current circumstances.HAVE YOU MADE OR INTEND TO MAKE ANY NEW YEARS RESOLUTIONS?of shoppers have no intention of making a resolution to improve their cir

6、cumstances in the coming year.55%Yes29%Not sure16%No55%4Using New Years Resolutions to Build Marketing MuscleNew Years resolutions resonates most among young peopleResolution-making is core to those in the 18-29 range,as 53%are in a goal-oriented state of mind.However,dont discount the older demogra