Infillion：2024现代消费者旅程研究报告（英文版）（18页）.pdf

1、CUSTOMER JOURNEY RESEARCH REPORTNavigating the Modern Consumer Experience with Infillion InsightsCUSTOMER JOURNEY RESEARCH REPORTNavigating the Modern Consumer Experience with Infillion InsightsCustomer Journey Report201020506070304Customer Journey ReportCONTENTSExecutive SummaryEvolving Marketing M

2、odelsTasks,Touchpoints,and TriggersTrends of NoteDeep Dive:Must-See TVInfillion Actionable InsightsAbout Infillion and PhonicCustomer Journey Report0504INTRODUCTIONBy all accounts,the impact of COVID-19 on the economy has lessened considerably.As of August 2023,unemployment in the United States is d

3、own to 3.6%,consumer spending reached an all-time high of$14 trillion,and advertising grew a respectable 3.8%.Yet,even with life back to business as usual,many marketers look around and see that consumer habits have completely transformed and stand no chance of returning to what we once considered n

4、ormal.Companies large and small are now rushing to keep up with the rapid changes in consumer behavior.In a recent Accenture study of B2B and B2C executives,95%said,“Customers are changing faster than they can change EXECUTIVE SUMMARYCustomer Journey Reporttheir businesses.”And a Digiday/Amazon repo

5、rt found,“Continued shifts in consumer habits coupled with the ever-increasing array of digital channels will require marketing teams to innovate and keep pace with their audiences.”In order to best serve our customers and partners,Infillion set out to quantify these shifts in consumer habits;specif

6、ically,what the marketing funnel and consumer journey actually look like today.Which touchpoints do customers use at different stages?Do they have a preferred device for streaming TV,doing product research,or checking emails?Are they still shopping in-store?What channel or touchpoint has the most in