1、SEA RETAIL EVOLUTION CPGM E T H O D O L O G YThe SEA Retail Evolution CPG Retail study wasconducted across 6 South East Asian countries,covering,Singapore,Malaysia,Thailand,ThePhilippines,Vietnam and Indonesia.It comprised of a 15-minute online survey,withrespondents recruited via a third-party pane

2、lprovider.Each study was conducted in a locallanguage,with over 3,000 respondents 16-64participatingacrosstheregion,n=500respondents per country.The data is nationally representative acrosseach country by age,gender and location.Thesurveyranacross2weeksinmid-October 2023.The survey was complemented

3、with secondaryresearch from publicly available data sourcesand reports,as well as reports from our leadingconsumers trends partners.M A R K E T S C OV E R E D:IndonesiaMalaysiaSingaporeThailandThe PhilippinesVietnamPleasenoteSEAfiguresinthisreportarereferring to the average across the six marketscov

4、ered.Disclaimers:Nothing contained in this whitepaper or in any of dentsus websites on which this whitepaper is housed should be construed as an authorization or permission from dentsu to reproduce,distribute,adapt,disseminate,publish,communicate,this whitepaper or any part thereof.You may access or

5、 download the whitepaper for your personal consumption only.Nothing in this whitepaper is intended to be or should be construed as an endorsement or promotion of Web3 or NFTs.Readers should undertake their independent assessment(including from a legal perspective)before using or advising on the use

6、of any of the foregoing.“Southeast Asia is beautifully diverse,and the magic for us is in harnessing synergies from diversity to create possibilities for our people and our clients whilst retaining the uniqueness of each market.”-Sanjay Bhasin is CEO,Southeast Asia,dentsu2 0 2 4:A C H A L L E N G I