电通创意：2024创意趋势报告：探寻未来（英文版）（39页）.pdf

1、DENTSU CREATIVETRENDS 2024T H E F U T U R E S L E S S T R AV E L E D2Through creativity,armed with the powers of technology and storytelling,we hold potential to pave ways for many exciting Futures Less Traveled,borne of core principles of optimism and ambition.”“YASU SASAKI,GLOBAL CCO,DENTSUHope is

2、 not a strategy but it is a choice.At a time of exponential change,no one can predict with certainty what the future will bring.But we can design for the future we want to see.”“PATRICIA MCDONALD,CSO,EMEA,DENTSU CREATIVE3Our trends report this year is inspired by one of the worlds favorite poems,“Th

3、e Road Not Taken”.Its a poem about choices and the power of storytelling to make sense of our choices.As we look forward we see a world where multiple possible futures coexist.Where the future is not written,where it is up to each of usbrands,businesses,and individualsto design,innovate,and strive f

4、or the future we want to see.Its often said that hope is not a strategy;and as we look at the world around us it is hard sometimes to maintain our optimism about the future.Nevertheless,our report embraces hope as a conscious choice in a world where we no longer have time for cynicism.The Futures Le

5、ss Traveled is about the surprising power of small moments of joy and optimism as acts of faith,rebellion,and resistance.It is about soft power,and about creativity as a superpower.About what happens when a generation who have grown up skilled in the art of world building meet a suite of technologie

6、s that make it easier than ever to visualize extraordinary possible futures.Indeed all the imagery in the reportaside from case studieshas been created using Generative AI.Most of all,it is a call to design for the future we want to see.To realize that it is not written and that we are the generatio