IZEA：2023年网红收入状况报告（英文版）（12页）.pdf

1、IZEA INSIGHTS SPECIAL REPORTFEBRUARY 2023The 2023 State of Influencer EarningsThe data represented in this report spans over$70 million in payments to influencers on a variety of social media platforms.BACKGROUNDEducate marketers and creators on trends within IZEAs ecosystem of agencies,brands and i

2、nfluencers.Push the greater influencer marketing industry toward reasonable pay for creators working on various platforms.Help creators understand the value they provide to brands and how to price themselves to remain competitive.GOALSCost Per Post by Platform$0$500$1,000$1,500$2,000$2,500$3,000$3,5

3、00$4,000$4,500$5,000FacebookInstagram PhotoPinterestTwitterYouTubeTikTokInstagram StoryTwitch$4,373$2,102$2,741$1,450$2,784$1,643$1,311$642Source:IZEA platform data2022 Average Cost Paid Per Post Per Platform(Single post on one platform,influencers of all size)Video-based platforms continue to drive

4、 higher costs per post on averageCost Per Post by Platform$0$1,400$2,800$4,200$5,600$7,000$8,400$9,800$11,200$12,600$14,000Blog+FBIG Story+IG PhotoFB+IG PhotoFB+IG Story+IG PhotoIG Story+TikTokIG Story+YouTube$3,737$1,735$3,101$2,784$12,007$6,444Source:IZEA platform data2022 Average Cost Paid Per Po

5、st Per Platform Combo(One post on each platform,influencers of all size)On average,creators can earn up to 3.9 times more per activation when posting multiplatform video content.3.9xCost Per Post by Influencer Tier$0$800$1,600$2,400$3,200$4,000$4,800$5,600$6,400$7,200$8,00020152016201720182019202020

6、212022NanoMicroMid-TierMacroMegaWeb CelebrityInfluencers of All Tiers on All Platforms(2015-2022)Source:IZEA platform dataFrom nano to mid-tier,the core influencer tiers continued their rise from the 2020 dip,but those with larger audiences saw declines year over year.Influencers