Heuritech：2022年度时装周关键趋势洞察报告（英文版）（53页）.pdf

1、One year of insightsA recap of Heuritechs top 2022 ReportsCottonbroOnce again,we have just completed a year rich in analysis and insights.Heuritech always strives to cover the reality of the fashion and sportswear market with the greatest acuity,offering an enlightening and informed analysis to its

2、customers.This year we have of course covered the three major periods of collections.Despite the still-noted absence of some of the biggest players in fashion and luxury,the 2022 calendar offered us great discoveries and just as many opportunities for innovation for our customers.Although sportswear

3、 and streetwear remain major drivers in terms of revenue for brands,the latest collections are beginning to show signs of a revival of formal wear.After dissecting the relationship between luxury and sportswear last January,we will of course focus on exploring this trend in 2023.Another major topic

4、for 2022 is gender fluidity.How do fashion and accessory brands address this subject?How does a societal subject take shape in a brand image and products?This is what our teams have tried to explore in the report,some extracts of which you will find here.Another central point of the Heuritech teams

5、is the cultural understanding of the different markets.Each culture has its own highlights,and it is important as a trend forecaster to understand the specifics.Ramadan is a highlight of the year for some of our customers,especially in the Middle East.We also offer them dedicated reports where anthr

6、opological and data analyzes are combined.If we talk about cultural differences and the need to embrace them to understand a market and a consumer,China is still obviously one of the main concerns of fashion and accessories brands.How to address a market with such singular habits for those who do no