波士顿咨询：2023电商增长的制胜公式报告（英文版）（21页）.pdf

1、REPORT OVERVIEWWinning Formulas for E-Commerce Growth2Copyright 2023 by Boston Consulting Group.All rights reserved.Our Survey Comprised 825 Respondents,of Which 50%Were CPG Companies and 50%Were RetailersSource:BCGs Worldwide E-commerce Survey 2023.Note:Analysis resulting from survey based on decla

2、rative data and aggregated to show global results,independent of retail categories.Multi-category 82Total 410Retail148Food and beverage128Beauty and wellness122Household products16Other415TotalConsumer packaged goodsIndonesiaSouth KoreaTotalSUBCATEGORY NUMBER OF RESPONDENTS COUNTRY NUMBER OF RESPOND

3、ENTSGrocery 112 US 90Fashion and luxury retail 109Specialty retail 107UK90Germany75France75Italy75Nordic countries70Brazil70Mexico70Thailand7070708253Copyright 2023 by Boston Consulting Group.All rights reserved.E-commerce acceleration slowed in 20212022 but is returning to its long-term trend lineG

4、lobal retail e-commerce market size($billions)Actual market size 20202025 projections using 20082019 CAGRSource:Euromonitor.Note:Growth is worldwide and includes all categories and all retail and CPG e-commerce distribution types(pure,specialty,and grocery players).20102011201220132014201520162017CO

5、VID-19impact201820192020202120222023E2024E2025E4Copyright 2023 by Boston Consulting Group.All rights reserved.An e-commerce rebound began at the end of 2022,with rising growth in Europe,the US,and AsiaSource:Foxintelligence.Note:E-commerce includes both retail and CPG companies.Germany 3431269Split

6、of sales in four European countries(%)Year-on-year online sales growth(%)Split of sales in US and Asia(%)AsiaN/AN/AUKFranceItalyUS32242632121620192825 274261774222202043171538182220212257322320221311259N/AQ1 2023N/A79576N/AQ4 202251TOTAL MARKET GROWTH5Copyright 2023 by Boston Consulting Group.All ri